- fuel + life
Advertising Agency: Garnier BBDO, San José, Costa Rica
Creative Director: Tito Araya
Art Director: Sandro Rojas
Copywriter: Juan Luis Valerio
Illustrator: Sandro Rojas
Other additional credits: Pablo Rojas
Published: June 2008
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Comments
This car drives on shark juices. Bad news for sharks.
I think i like this cmpigns, has that subtle but definite emotional pull factor.
Bravo!!!
why? you must know the creative team & are here for emotional support.
• http://mikelightman.com/blog •
• http://mikelightman.com/blog •
Nada a ver!
Wait, isn't this the same agency that deceived the Cannes jury with the "Nelka-Rent-a-Car" fraud, and took home a Gold for it ??
They're from Costa Rica...
No, it isn't
No man, the fraud is JWT, no BBDO (thousands of years of difference)
these are ballsalicious.
what do i have to hit how many times on my head to get this?
i'm sorry, but i don't get it neither.
fuel + life. but i see a dead shark, is that showing the opposite? feels like something is lost in visual.
-fuel + life
A good ad is a simple read. You should look at it and get it right away. What do I get after seeing this ad for the first time? Toyota is in the business of killing sharks. Yes I know that's not what they're saying, and I know what the real message is, but it doesn't read that way at all.
This is just absolutely horrible. I'm sorry but it is.
car-adds are getting more and more stupid. This is a very bad example.
Delete the Toyota-Logo and but Greenpeace instead. Then the idea will work.
I am sorry; maybe this is an ad for smarter people, but please have a little patience and explain it to me.
My question is: is it well known (like most people have this knowledge??) that a major side effect of oil exploiting is killing animals? Shouldn’t we worry first about air pollution, environment (like plants) issues?
Besides that.. I understand: you buy a Toyota, Toyota needs less fuel that other cars, that means that less oil must be exploited and animals live longer and happier. Yeeeey, let’s love Toyota for letting animals live! Light a candle everybody!
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