Well, at least he drives a Prius
Advertising Agency: Bed & Breakfast, USA
Art Director / Copywriter: David Krulik
Photographer: Luke Stettner
Photographer's Assistants: Jason Oneal, Po Ewing
Stylist: Haley Lieberman
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10 Comments
ahahahahha...i like it!
at least he drives a Prius - that's right.
www.hkstudiosinc.com
this idea belongs to the "I have an idea, I don't know if it works and the best of all...i can use it for any car brand, yujuuu" archive!!!
at least he doesn't have crabs. oh wait.
• http://mikelightman.com/blog •
• http://mikelightman.com/blog •
BADDD,!!!!
the prius is a hybrid car, which means there are 1,001 better things to say about it than saying nothing at all, which is what this campaign does.
Ouch!
Yes great understanding about idea... I agree...
But it can be perceieved as "Prius... the cars of bitches, gangsters..."
there are 2 ways of looking at this campaign:
1. oh it's so lame we could put any brand there - WRONG!
2. u can think a little bit about it and what u can understand is that Prius is a clean car and those owners are doing all sorts of "dirty stuff", so at least they drive a Prius is a nice claim in this light... so it can't be used for bmw, audi or other conventional engine car. I agree it has a negative aspect, it promotes the category (hybrid cars).
>>>>>>>>
don't tell my mother i work in advertising, she thinks i play the piano in a whorehouse
The Prius is so well known for beeing a "green car" that the only bad thing about it must be the driver.
I like these ads, very agressive.
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