Toyota Prado: New Streets, Mountains

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Art Director: Nils Eberhardt
Copywriter: Steve May
Retoucher: Mark Sterne
Account Director: Matt Graham
Senior Account Director: Ben Court
Published: September 2010

5 comments

HappyHour's picture
HappyHour
2385 pencils

toyota makes airplanes!

Roger Keynes's picture
Roger Keynes
5498 pencils

If there's enough heads in your mull, suuure. ;)

Will Think for Salary

Roger Keynes's picture
Roger Keynes
5498 pencils

Done, better.

Will Think for Salary

mikek2's picture
mikek2
28 pencils

Its simple and too the point, they make cars with GPS. The problem is, so does EVERYONE else. Not a good presentation for Toyota, and a bad ad that doesn't show us why we should even consider Toyota. But on the bright side, I like how it has great depth of perception, which is lacking in most ads.

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