Toyota Prado: New Streets, Canyon

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Art Director: Nils Eberhardt
Copywriter: Steve May
Retoucher: Mark Sterne
Account Director: Matt Graham
Senior Account Director: Ben Court
Published: September 2010

15 comments

andyStock's picture
andyStock
666 pencils

I really like the idea here. But why is there 2 arrows pointing in opposite directions?

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Because it's from Google Street view. The name says it, Street view. You can view streets, move in both directions of the road. For Toyota, this is a road ;-) Not sure if many people will recognise this as Google Street view (if they even know what it is) but I do and hence I think it's a great ad!

andyStock's picture
andyStock
666 pencils

Oh right, I didn;t recognize it as Google street view - I thought it was supposed to be the screen of a generic sat-nav.

Guest's picture
Guest

stealer of an ad
killer of an ad

Guest's picture
Guest

Does it fly?

Billoughsby's picture
Billoughsby
5091 pencils

Shit. if you're going to say "Done" you might at least get in the same ball park, or even better, the same universe. One was a field stunt, the other a print ad. Unrelated as rain and coca cola.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

silvi's picture
silvi
4172 pencils

Liar ad. People is not stupid.

Guest's picture
Guest

I dont like it, at least make the terrain that the 4x4 can cross plausible, the day I see a toyota go over that terrain I will eat my hat!

atb2005's picture
atb2005
13567 pencils

So where are the forced comments? How is this not forced? I don't like it. Besides, LandRover has been known for its ads billing it as the "all terrain" vehicle. Toyota should come up with a different strategy.

Billoughsby's picture
Billoughsby
5091 pencils

Somebody somewhere told them this would be cool. A lot of people will think it's cool from instant recognition factor, without really thinking about it in any traditional sense. It's like hearing a joke about a celebrity that isn't funny, yet everybody clamors to prove they're cool by repeating it and trying to laugh the loudest and most knowingly at it.

Junk advertising.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

I've already seen this like 2 years ago, people should search for things before they put it into this page.

http://app.sliderocket.com/app/FullPlayer.aspx?id=5f6da00a-209e-4777-b...

Roger Keynes's picture
Roger Keynes
5498 pencils

If this is junk advertising, Mr B then 90% of advertising must be septic.
But, you are right... "a (hell) of a lot of people will think it's cool from it's instant recognition factor."

The Jobless Writer
Will Think for Salary

atb2005's picture
atb2005
13567 pencils

Well, those who think this is cool have not seen better, sorry. B said it best: (cheap) junk advertising .

riyelam's picture
riyelam
370 pencils

They should at least make the divider wrap against the surface.

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