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Piece of cake

Published/Aired: 
March 2009
Description: 

Working with a forklift like ours makes everything easier. Come visit us at Toyota Angola to meet your new business partner and find yourself a great business deal.

Advertising Agency: Executive Center, Luanda, Angola
Creative Directors: Antonio Pascoa, Claudio Rafael
Art Director: Diogo PeixotoI
Copywriter: Miguel Reis
Illustrator: Leo Rocha
Photographer: istockphoto

Comments (17)

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Arkadiusz's picture
Arkadiusz
Activity Score 1275

Anybody knows what "sem makas" means?

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture
Guest

It mean: without problems:-) slang.

Guest's picture
Guest

Maka in KInbundo language means "problem". So, "sem makas" menans "NO PROBLEMS2, man

Guest's picture
Guest

nane of worker

Guest's picture
Guest

Hmm, struggling to translate this. In Angola they speak portugese. Sem means without, and I can't find makas in any dictionaries, apart from maca which can mean litter (among other things) so, perhaps it roughly translates to...

Without mess

Maybe?

Guest's picture
Guest

Means: shut up!

satpal's picture
satpal
Activity Score 144

angola...angola... I know ! What about a black forklift ?

everartz's picture
everartz
Activity Score 7615

what does sem mekas mean?

| everartz |

pedrovaz's picture
pedrovaz
Activity Score 2

Hi, i'm Angolan, "Sem makas" means "No problems". Or..."Sem" - Without; "Maka - Angolan traditional expression" that means "Problem"

See you

Guest's picture
Guest

i guess u have to ask Antonio Pascoa or Claudio Rafael,

Guest's picture
Guest

"Sem Makas" means "Piece Of Cake". It's a natural saying in Angola.

Grace Bastien's picture
Grace Bastien

I like the idea.
In terms of art direction, how about playing with the background tones so that the colours don't clash?
The light washes out the photograph and the boxes are a little hard to see....

jmiguelfreis's picture
jmiguelfreis
Activity Score 3

"Sem Makas" means "Piece of Cake". It's a Popular saying in Angola.

Miguel Reis

Arkadiusz's picture
Arkadiusz
Activity Score 1275

OK, now it makes sense :) Thanks!

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture
Guest

Yes it's a popular saying, but "Piece of Cake" isn’t the accurate translation I’m afraid.
“ sem makas” in Angolan slang means “without problems “
Sem: without
Makas: problems.

Guest's picture
Guest

Hello, i'm angolan... "Sem Makas" means "Without Problems, no matter" that is the correct translation

cheryl's picture
cheryl
Activity Score 6

Hi! How about "Hakuna Matata" what does it mean?

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