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44 comments

Kateter's picture
Kateter
2020 pencils

a riddle. people won't realize that he's lying under the car.

chinaski's picture
chinaski
949 pencils

how do you know people? don't underestimate the people.

i loved the ad by the way.

Kateter's picture
Kateter
2020 pencils

don't overestimate the people. do you think they have time to stare at the photo to figure out the perspective?

NomadDCLXVI's picture
NomadDCLXVI
443 pencils

I got it at once - so I don't think this picture is too hard to read quickly
this ad is realy nice

dclxvi

thirty6chambers's picture
thirty6chambers
1464 pencils

i got it as soon as i saw it. it's pretty obvious so maybe it's just you?

Guest's picture
Guest

no - it's just that most people get it within about 1.5 seconds, like i did.

joanna_monkey's picture
joanna_monkey
152 pencils

Yawn

tima_dematae's picture
tima_dematae
38 pencils

Hahahaha

Guest's picture
Guest

Took me less than a second to realize the perspective. GREAT AD!

jkh's picture
jkh

I'm people and i get it.

jkh's picture
jkh

I'm people and i get it.

Guest's picture
Guest

seems like you're even 2 people!

raverus's picture
raverus
1478 pencils

i think he is, very obvious.

Rotha K's picture
Rotha K

Great idea! I really saw the man lying under the car!

darrenalawi's picture
darrenalawi
146 pencils

I didn't realise he was under it until I read the first comment.

Works really well when you realise, but probably would of been safer trying to make a little more obvious some how.

kgeiger's picture
kgeiger
7085 pencils

Hmmm... That's probably because most mechanics roll in under a car head first and leave their feet sticking out... But logic aside, this is nice. However, I would have liked to seen a hint that it's the floor behind him and not an immaculate wall...

konekt's picture
konekt
60 pencils

great!

Guest's picture
Guest

Simply superbe.

Kaifa's picture
Kaifa
136 pencils

Really nice.
----------------

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

seventysixer76's picture
seventysixer76
105 pencils

nice

jeha's picture
jeha
104 pencils

nice

miko1aj's picture
miko1aj
3097 pencils

genial!

Lui's picture
Lui

AWESOME!!!!!! Really cool visual trick!!!!

blacksmurf's picture
blacksmurf

AD of the day

JAGGY's picture
JAGGY
1382 pencils

thats good..

Jaggy, MICA Ahmedabad

ziriguidum's picture
ziriguidum
78 pencils

that's really cool!

thirty6chambers's picture
thirty6chambers
1464 pencils

awesome awesome awesome

Nthngmn's picture
Nthngmn
626 pencils

yeah it's pretty obvious. have you ever seen a wall like that?

bknowlden's picture
bknowlden
3647 pencils

I'd love to have it in my book.

DuH's picture
DuH

THere's a door handle and a tire. Duh people.. It's easy. Duh.

Algareto's picture
Algareto
216 pencils

I got it really fast. It works. Love it!

Guest Billie Jean's picture
Guest Billie Jean

I think it works fine as it is. You DON'T want to replace that background w/ something that looks like a floor, because that would be too obvious. You want the viewer to think it's a wall behind him at first, because you don't want to be too obvious. I think the tire and everything is cropped just like it needs to be.

sold's picture
sold
3219 pencils

to finish any risk of people dont get it maybe some tool on side of the "mechanics" solve the problem, or any thing that can make you realise the wall is actually the floor.
btw: i like it.
congrats.

typek's picture
typek

pretty cool...but take some time to get the meaning...maybe better cropping, show more of the car, or fix the perspective (which is IMHO unreal)

twelve_noon's picture
twelve_noon
617 pencils

very well done and its pretty understandable

tavo's picture
tavo

the guy looks like a kiddy fiddler

luisariasy2k's picture
luisariasy2k
8 pencils

muy bueno, me encanta

tjb1970's picture
tjb1970
488 pencils

terrible.

jossierra's picture
jossierra
51 pencils

I'm also people and get it at first look. Great ad by the way!

sparkytherockgoddess's picture
sparkytherockgoddess

The fact that it isn't spoonfed to you is what makes this a good ad.

Gotta admit the guy looks really creepy though.

Frane Rectal's picture
Frane Rectal

love the idea. but this guy looks twisty and disingenuous. i just don't trust him.

Nthngmn's picture
Nthngmn
626 pencils

I don't like him either. He looks like he'd just as soon fondle you as he would help you with your car.

Guest's picture
Guest

lovely

Milan Solanki's picture
Milan Solanki
986 pencils

absolute 10/10

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