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New Streets, Canyon

Agency Network: 
Published/Aired: 
September 2010
Description: 

Print advertisment created by Saatchi & Saatchi, Australia for Toyota, within the category: Automotive.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Art Director: Nils Eberhardt
Copywriter: Steve May
Retoucher: Mark Sterne
Account Director: Matt Graham
Senior Account Director: Ben Court

Comments (15)

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andyStock's picture
andyStock
Activity Score 666

I really like the idea here. But why is there 2 arrows pointing in opposite directions?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Because it's from Google Street view. The name says it, Street view. You can view streets, move in both directions of the road. For Toyota, this is a road ;-) Not sure if many people will recognise this as Google Street view (if they even know what it is) but I do and hence I think it's a great ad!

andyStock's picture
andyStock
Activity Score 666

Oh right, I didn;t recognize it as Google street view - I thought it was supposed to be the screen of a generic sat-nav.

Guest's picture
Guest

stealer of an ad
killer of an ad

Guest's picture
Guest

Does it fly?

Billoughsby's picture
Billoughsby
Activity Score 5144

Shit. if you're going to say "Done" you might at least get in the same ball park, or even better, the same universe. One was a field stunt, the other a print ad. Unrelated as rain and coca cola.

That's it.

silvi's picture
silvi
Activity Score 4172

Liar ad. People is not stupid.

Guest's picture
Guest

I dont like it, at least make the terrain that the 4x4 can cross plausible, the day I see a toyota go over that terrain I will eat my hat!

atb2005's picture
atb2005
Activity Score 13557

So where are the forced comments? How is this not forced? I don't like it. Besides, LandRover has been known for its ads billing it as the "all terrain" vehicle. Toyota should come up with a different strategy.

Billoughsby's picture
Billoughsby
Activity Score 5144

Somebody somewhere told them this would be cool. A lot of people will think it's cool from instant recognition factor, without really thinking about it in any traditional sense. It's like hearing a joke about a celebrity that isn't funny, yet everybody clamors to prove they're cool by repeating it and trying to laugh the loudest and most knowingly at it.

Junk advertising.

That's it.

Guest's picture
Guest

I've already seen this like 2 years ago, people should search for things before they put it into this page.

http://app.sliderocket.com/app/FullPlayer.aspx?id=5f6da00a-209e-4777-b...

Roger Keynes's picture
Roger Keynes
Activity Score 5498

If this is junk advertising, Mr B then 90% of advertising must be septic.
But, you are right... "a (hell) of a lot of people will think it's cool from it's instant recognition factor."

The Jobless Writer
Will Think for Salary

atb2005's picture
atb2005
Activity Score 13557

Well, those who think this is cool have not seen better, sorry. B said it best: (cheap) junk advertising .

riyelam's picture
riyelam
Activity Score 366

They should at least make the divider wrap against the surface.

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