Toyota: Lighthouse

Advertising Agency: Young & Rubicam, Lima, Peru
Creative Director / Copywriter: Flavio Pantigoso
Art Director: Enrique Arellano
Retouch: David Vega, Mirko Cuculiza
Account Supervisor: Mariella Vélez
Account Executive: Fiorella Espejo
Published: February 2009

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32 comments

Guest's picture
Guest

i dont got it.

rebelscum's picture
rebelscum
2114 pencils

Who puts a lighthouse in the middle of a field?

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

slowrider's picture
slowrider
648 pencils

to put a lighthouse in a field would be a better ad for "mack trucks"

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

The 16-22 is 4x4 week at Toyota...? I don't get what this has to do with a Lighthouse or a group of trees. Anyone? It might've made more sense if it was over really rough terrain, etc. But even then, I think there could be a better way of representing this.

Guest's picture
Guest

What do they mean with "retouch"?
has this ad been touched so many times?
touched by who?

retouch? RETOUCH??????

rodro's picture
rodro
47 pencils

hahahaha, retouch is a very bad "translation"

Guest's picture
Guest

'Opportunity' and the lighthouse don't gel. If the 4x4 week is an 'Opportunity', lighthouse as a visual element doesn't connote it. And if the 'Lighthouse' has to be retained, a better word than opportunity will do. Then, the dates 16-22 could have been a normal part of the Feb axis. Writing them on top only overdoes it.

kergu's picture
kergu
6785 pencils

mmm: "algo sobre sale en esa semana" adivinando

Guest's picture
Guest

this is worse than the trees. eck

Guest's picture
Guest

PERU NO ENTIENDO? ANUNCIO PARA CREATIVOS?

Guest's picture
Guest

Mmmmmmmmmmmmmmmmmmmm, ¿?

Guest's picture
Guest

Che, está bonita la adivinanza pero está bien difícil...

Guest's picture
Guest

This ad just cured my hiccups.

Guest's picture
Guest

don'g get it. morbid. surrealistic. not in tone of toyota...

Guest's picture
Guest

caca

Guest's picture
Guest

EXIJO UNA EXPLICACIÓN...O FALTO EL ASTERISCO???

Guest's picture
Guest

Los núneros debajo del faro no representan los días en que algo va a pasar en Toyota, y por lo que parece algo bueno porque números antes (o días porque es el mes de febrero) y números después no pasa nada.

Guest's picture
Guest

Flavio, mi cuate, mi amigo, en Uruguay te esperan para filmar luego de lo contentos que quedaron contigo. Imbocando a jesús, recuerdas?

Guest's picture
Guest

YO TAMBIEN EXIJO UNA EXPLICACIÓN

El esposo de Flavio.

Guest's picture
Guest

Flavio I met you in Amsterdam few years ago, show yours tv ads man.

Guest's picture
Guest

Quien es Flavio?

Guest's picture
Guest

I think the lighthouse means it's easy to FIND an opportunity.

Isn't it?

Guest's picture
Guest

Who is Flavio Pantigoso?

Guest's picture
Guest

Flavio es el que hacía los mejores avisos de TV de México

Guest's picture
Guest

Lighthouse keeps you away from harm's way. Where's the opportunity angle to it?

Guest's picture
Guest

yo conosco a flavio maestri

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

I'm not sure it's very retouched, for the scourners

http://www.smariproductions.com/GalleryMain.asp?GalleryID=38326&AKey=6...

Jon-Paul

www.jpmountford.com

DarkSide's picture
DarkSide
1068 pencils

In my opinion it is too complicated.

she_kai's picture
she_kai
221 pencils

this ad reminds me of my advanced-maths test
nobody loves to guess what it tells except us

Guest's picture
Guest

Flavio: como creativo admirable, como ser humano...............

Guest's picture
Guest

que te haya echado o lo vaya a hacer no lo hace mal ser humano ni te da derecho de difamar, él no tiene culpa de tu mediocridad, en lugar de difamar a una gran persona que a mi me ayudó a crecer a todo nivel, revisa en ti y trata de mejorar.

Guest's picture
Guest

Es un ad realmente artistico y especial. Ads como estos son los que realmente ocupan la mente de un consumidor durante largos minutos y hasta dias. No seria el primer ad que no muestra el objeto de lo que realmente quiere hacer propaganda, incluso llama mucho mas la atencion a un publico que se encontraba alejado. La forma en la que la luz continua brillando aun en la oscuridad de un cielo nublado y la prescencia firme del faro es lo que realmente trae a colacion el mensaje del ad. Ads como estos trascienden tiempo, publico y mensajes de mas, lamentablemente el precio que hay que pagar por crear cosas increibles es la exposicion a todo tipo de comentarios ignorantes, superficiales y con poco tiempo dedicado.

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