Toyota: Launch

Seen, Not Herd.
Sick of ‘death by dull’? It’s time to step up. Introducing Rukus by Toyota. Neck-snapping looks, spine-tingling 2.4L VVT-i engine and enough space to start a Rukus of your own. It’s a combo that won’t just tame the urban jungle, but devour it. Unleash Rukus on the streets. Visit

To launch Rukus by Toyota in Australia, Oddfellows, Sydney created a print campaign as eye-catching as the car itself. Focusing on the vehicle’s most striking feature, its head-turning looks, the campaign communicates Rukus’ ability to let you stand out from the crowd without compromising on performance, versatility or any of Toyota’s renowned quality, durability and reliability.

Advertising Agency: Oddfellows, Sydney, Australia
Executive Creative Director: Wayne Maloney
Art Director: George Bassiakos
Copywriter: George Organ
Photographer: Urs Buhlman
CGI & Post-Production: Rotor Studios
Group Account Director: Andrew Black
Senior Account Manager: Peter Tobin

June 2016


Guest's picture

your a noob

Roger Keynes's picture
Roger Keynes
5498 pencils

Fully (sic).

The Jobless Writer
Will Think for Salary

Guest's picture

One can understand they wanted to break away from the usual "head-turning looks", but "neck-snapping" somehow doesn't quite do it.

GraphicBull's picture
9 pencils

Not that bad!

everartz's picture
7609 pencils

whatta ugly car indeed!!

| Everartz |

JCSaiKrishna's picture
725 pencils

Shown at its best...
I'm excited to know my mistakes!

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