Toyota Land Cruiser: Shark
Land Cruiser
Be top of the food chain.
toyota.com.au
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Nobby
Art Directors: Noah Regan, Pete Buckley
Copywriter: Tim Hall
Illustrator: Nic Buckingham
Via: 24


17 Comments
Very good campaign, but the idea/graphic design was copied sorry. You can see the original graphic work that "inspired" the aussies here : www.niceness.co.uk. In the "work" section, go to TARGET - screenprints and you'll see where it originally came from... They could have mentionned it when sending to cannes but they didn't.
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Great web link i'm forever seeing 'copied work' and agree that if art work is adapted for an ad then the artist should be given some credit. Its a shame the award festivals cant pick up on it
This is not a funny signature
nice.
ideas....30 minutes nahi toh free.
Though 2 people can have the same idea at the same time. thats how people who copy get away and the jury can't bar any entry on those grounds.
ideas....30 minutes nahi toh free.
Sure, 2 people can get the same idea at the same time. That's possible. But can 2 people do exactly the same graphic design with the same patterns etc by coincidence? I'm sure the aussies saw the work first and they "adapted" it right away. Strong inspiration...
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
interesting work. although when i first saw it i thought i was looking at an 'anti SUV' campaign, showing the creatures that will be destroyed by the environmental destruction caused by fossil fuels.
Don't like
Hmmm, looks like the clio special today...
It's called 'homage.'
Hands up who has never paid some?
I paid some to that 'Step Floor' campaign last week.
Go Timmy! ;D
>>>> That's not an ad. THIS is an ad.
Is it wrong that I only have a flamingo inside of a mountain goat inside of me?
... its already been done...
Very.
Actually, no.
Vice versa, on the other hand...
>>>> That's not an ad. THIS is an ad.
I did copy school under Pete. Talented and down to earth.
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Need a copywriter? Call me.
oh yeah!! I WANNA BE IN TH ETOP OF THE FOOD CHAIN!!
www.renancorrea.carbonmade.com
criminal
There was an old woman who swallowed a fly.....................
i like the art direction and typography. but not the concept. cannibal car? i don't think so.