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Toyota Land Cruiser: Shark

Toyota Land Cruiser: Shark
Your rating: None Average: 5.3 (3 votes)

Land Cruiser
Be top of the food chain.
toyota.com.au

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Nobby
Art Directors: Noah Regan, Pete Buckley
Copywriter: Tim Hall
Illustrator: Nic Buckingham
Via: 24

17 Comments

joelapompe's picture 2480 pencils

Very good campaign, but the idea/graphic design was copied sorry. You can see the original graphic work that "inspired" the aussies here : www.niceness.co.uk. In the "work" section, go to TARGET - screenprints and you'll see where it originally came from... They could have mentionned it when sending to cannes but they didn't.

Idea machine's picture 166 pencils

Great web link i'm forever seeing 'copied work' and agree that if art work is adapted for an ad then the artist should be given some credit. Its a shame the award festivals cant pick up on it

This is not a funny signature

kalpesh78's picture 2096 pencils

nice.

ideas....30 minutes nahi toh free.

kalpesh78's picture 2096 pencils

Though 2 people can have the same idea at the same time. thats how people who copy get away and the jury can't bar any entry on those grounds.

ideas....30 minutes nahi toh free.

joelapompe's picture 2480 pencils

Sure, 2 people can get the same idea at the same time. That's possible. But can 2 people do exactly the same graphic design with the same patterns etc by coincidence? I'm sure the aussies saw the work first and they "adapted" it right away. Strong inspiration...

tjb1970's picture 474 pencils

interesting work. although when i first saw it i thought i was looking at an 'anti SUV' campaign, showing the creatures that will be destroyed by the environmental destruction caused by fossil fuels.

Edsard's picture 156 pencils

Don't like

Rene Fractal's picture 1430 pencils

Hmmm, looks like the clio special today...

Rog's picture 6110 pencils

It's called 'homage.'
Hands up who has never paid some?
I paid some to that 'Step Floor' campaign last week.

Go Timmy! ;D

>>>> That's not an ad. THIS is an ad.

klaussnow's picture 1689 pencils

Is it wrong that I only have a flamingo inside of a mountain goat inside of me?

... its already been done...

hang-the-dj's picture 1270 pencils

Very.

Rog's picture 6110 pencils

Actually, no.
Vice versa, on the other hand...

>>>> That's not an ad. THIS is an ad.

buddhaofsuburbia's picture 49 pencils

I did copy school under Pete. Talented and down to earth.

**********************************************************************
Need a copywriter? Call me.

Renan's picture 64 pencils

oh yeah!! I WANNA BE IN TH ETOP OF THE FOOD CHAIN!!

Lorem Ipsum's picture 49 pencils

criminal

Davosk's picture 4853 pencils

There was an old woman who swallowed a fly.....................

mrtalented's picture 2175 pencils

i like the art direction and typography. but not the concept. cannibal car? i don't think so.

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