Toyota Land Cruiser Prado: Nerves

Nylon airbags. Nerves of steel.
Introducing the new Toyota Land Cruiser Prado - you couldn’t ask for more from a vehicle. 13 airbags to ensure all its occupants are nestled in safety. Dynamic Radar Cruise control system: Milimetre wave radar detects and monitors the vehicle ahead of you and in turn regulates your speed to keep a safe distance. Let’s also not forget, the new Prado is built on the legendary Land Cruiser heritage.

Advertising Agency: Lowe Scanad, Dar-Es-Salaam, Tanzania
Creative Directors: Tarun Batra
Art Director: Tarun Batra
Copywriter: Trevor Delaney
Photographer: Des Kleineibst
Client Service: Shinoy Mathew
Published: January 2010