Toyota Land Cruiser Prado: Nerves

Nylon airbags. Nerves of steel.
Introducing the new Toyota Land Cruiser Prado - you couldn’t ask for more from a vehicle. 13 airbags to ensure all its occupants are nestled in safety. Dynamic Radar Cruise control system: Milimetre wave radar detects and monitors the vehicle ahead of you and in turn regulates your speed to keep a safe distance. Let’s also not forget, the new Prado is built on the legendary Land Cruiser heritage.

Advertising Agency: Lowe Scanad, Dar-Es-Salaam, Tanzania
Creative Directors: Tarun Batra
Art Director: Tarun Batra
Copywriter: Trevor Delaney
Photographer: Des Kleineibst
Client Service: Shinoy Mathew
Published: January 2010

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7 comments

maranca82's picture
maranca82
421 pencils

Maybe if they got a bigger product shot it would help.

matks's picture
matks
475 pencils

I know that the automotive industry rules are tight sometimes. Especially when you launch a new car. But come on! This is the most client-made packshot-stack-out approach I've ever seen. I realize that we are made to do such a thing from time to time. But keep it locked in your drawer for god sake! People visit this site looking for brilliant, interesting ads, and they do so to have a break from works like this.

kagzmainah's picture
kagzmainah
631 pencils

:D

Dzsoi's picture
Dzsoi
5961 pencils

very well said

yousef.k's picture
yousef.k
91 pencils

haha absolutely right.. im sure that even the visual is from Toyota in-house agency.
nothing interesting here... its time for Toyota to approach their customers emotionally

Eser13's picture
Eser13
8 pencils

one of the worst ads i've ever seen..

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