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Toyota Land Cruiser Prado: Nerves

Toyota Land Cruiser Prado: Nerves
Your rating: None Average: 5.2 (31 votes)

Nylon airbags. Nerves of steel.
Introducing the new Toyota Land Cruiser Prado - you couldn’t ask for more from a vehicle. 13 airbags to ensure all its occupants are nestled in safety. Dynamic Radar Cruise control system: Milimetre wave radar detects and monitors the vehicle ahead of you and in turn regulates your speed to keep a safe distance. Let’s also not forget, the new Prado is built on the legendary Land Cruiser heritage.

Advertising Agency: Lowe Scanad, Dar-Es-Salaam, Tanzania
Creative Directors: Tarun Batra
Art Director: Tarun Batra
Copywriter: Trevor Delaney
Photographer: Des Kleineibst
Client Service: Shinoy Mathew
Published: January 2010

7 Comments

keithstoeckeler's picture 425 pencils
keithstoeckeler | Thu, 2010-02-04 09:07

.

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http://keithstoeckeler.com
http://allthatinspires.me

maranca82's picture 424 pencils
maranca82 | Thu, 2010-02-04 12:50
1

Maybe if they got a bigger product shot it would help.

matks's picture 476 pencils
matks | Thu, 2010-02-04 18:34

I know that the automotive industry rules are tight sometimes. Especially when you launch a new car. But come on! This is the most client-made packshot-stack-out approach I've ever seen. I realize that we are made to do such a thing from time to time. But keep it locked in your drawer for god sake! People visit this site looking for brilliant, interesting ads, and they do so to have a break from works like this.

kagzmainah's picture 633 pencils
kagzmainah | Fri, 2010-02-05 07:09

:D

Dzsoi's picture 4985 pencils
Dzsoi | Fri, 2010-02-05 08:50

very well said

yousef.k's picture 91 pencils
yousef.k | Fri, 2010-02-05 16:03

haha absolutely right.. im sure that even the visual is from Toyota in-house agency.
nothing interesting here... its time for Toyota to approach their customers emotionally

Eser13's picture 8 pencils
Eser13 | Wed, 2010-02-10 09:17

one of the worst ads i've ever seen..

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