Toyota Land Cruiser Prado: Impact

Built to create an impact. And to prevent one.
Introducing the new Toyota Land Cruiser Prado - very few, if any, vehicles are more breathtaking. It boasts a 360 visual multi-terrain screen and steering angle display, a new electronically controlled KDSS suspension system and automatic crawl control letting you go uphill or escape from mud without operating the accelerator or brakes. Let’s also not forget, the new Prado is built on the legendary Land Cruiser heritage.

Advertising Agency: Lowe Scanad, Dar-Es-Salaam, Tanzania
Creative Directors: Tarun Batra
Art Director: Tarun Batra
Copywriter: Trevor Delaney
Photographer: Des Kleineibst
Client Service: Shinoy Mathew
Published: January 2010