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Toyota Land Cruiser: Bear
Land Cruiser
Be top of the food chain.
toyota.com.au
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Nobby
Art Directors: Noah Regan, Pete Buckley
Copywriter: Tim Hall
Illustrator: Nic Buckingham
Via: 24
Comments
That's right, keep polluting. im proud to pollute, TAKE THAT STINKING NATURE
sorry this campagn rages me!
especially this one... global warming anyone?
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New Blog @ http://musback.blogspot.com
It's not Rants of the World, my presumably pedalling friend.
What about the idea? ;)
>>>> That's not an ad. THIS is an ad.
I'm not sure about this one either Rog.
I agree it looks great, nice and simple, excellent design.
But it seems the concept/design was stolen and I'm not exactly sure what they are trying to say, 'dominate those pesky animals that get in your way when off-roading'?
'Be better than the animals in their natural environment by driving over them'?
The whole concept of selling these type of cars as being 'supreme off-road vehicles' is total bullshit anyway, no one ever drives these $60k+ monstrosities beyond the kid's school and the local shops.
I think this is another case of ad people giving each other the reach-around.
It was animals... or kids from school crossings!!! :)
>>>> That's not an ad. THIS is an ad.
Well yea, about the design/art direction... that's nice though, I admit. Maybe a bit iPod-ripoff, but simplicity wasn't invented by apple, so i don't blaim the creatives for anything.
But i Despise the idea.. sorry if i offended anyone.
Even if I ignore global warming/pollution aspects, it's still brutal against animals. "you can just run over them"
but i think the initial idea was "you're safe in a car like this when a bear attacs"...
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New Blog @ http://musback.blogspot.com
do you think a bear will ever eat a sealion?
Polar bear would.
I'm not sure about this ad at all. I kind of know what they're trying to say but it's not a good idea given how environmentally concious people are today... Maybe a bad time for this kind of ad?
this car consumes animals not gas? weird concept. weird line.
if you really want to stick to this visual, i suggest something like "KILLER SUV from Land Cruiser".
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