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8 comments

musback's picture
musback
355 pencils

That's right, keep polluting. im proud to pollute, TAKE THAT STINKING NATURE
sorry this campagn rages me!

especially this one... global warming anyone?
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New Blog @ http://musback.blogspot.com

Rog's picture
Rog
6094 pencils

It's not Rants of the World, my presumably pedalling friend.
What about the idea? ;)

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture
hang-the-dj
1262 pencils

I'm not sure about this one either Rog.
I agree it looks great, nice and simple, excellent design.
But it seems the concept/design was stolen and I'm not exactly sure what they are trying to say, 'dominate those pesky animals that get in your way when off-roading'?
'Be better than the animals in their natural environment by driving over them'?
The whole concept of selling these type of cars as being 'supreme off-road vehicles' is total bullshit anyway, no one ever drives these $60k+ monstrosities beyond the kid's school and the local shops.
I think this is another case of ad people giving each other the reach-around.

Rog's picture
Rog
6094 pencils

It was animals... or kids from school crossings!!! :)

>>>> That's not an ad. THIS is an ad.

musback's picture
musback
355 pencils

Well yea, about the design/art direction... that's nice though, I admit. Maybe a bit iPod-ripoff, but simplicity wasn't invented by apple, so i don't blaim the creatives for anything.
But i Despise the idea.. sorry if i offended anyone.
Even if I ignore global warming/pollution aspects, it's still brutal against animals. "you can just run over them"
but i think the initial idea was "you're safe in a car like this when a bear attacs"...
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New Blog @ http://musback.blogspot.com

sherman's picture
sherman
153 pencils

do you think a bear will ever eat a sealion?

hesjusthisguy's picture
hesjusthisguy
32 pencils

Polar bear would.

I'm not sure about this ad at all. I kind of know what they're trying to say but it's not a good idea given how environmentally concious people are today... Maybe a bad time for this kind of ad?

mrtalented's picture
mrtalented
2175 pencils

this car consumes animals not gas? weird concept. weird line.

if you really want to stick to this visual, i suggest something like "KILLER SUV from Land Cruiser".

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