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Kitchen

Published/Aired: 
October 2011
Description: 

Yaris
Today Tomorrow Toyota

Print advertisment created by Saatchi & Saatchi, Sweden for Toyota, within the category: Automotive.

Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Executive Creative Director: Adam Kerj
Copywriter: Adam Kerj, Amalia Pitsiava
Art Directors: Jonas Frank, Fredrik Svalstedt
Photographer: Andreas Ackerup
Stylist: Bella Rune
Casting: Fiffi Jenkins
Photography Agency: Adamsky

Comments (18)

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Highest Rated

Cutarica's picture
Cutarica
Activity Score 3451

this series is awefully confusing

henito's picture
henito
Activity Score 560

I don't get it! what's the idea?

fredbandeira's picture
fredbandeira
Activity Score 19

WTF!?

The JACK's picture
The JACK
Activity Score 438

i think kitchen in the car!!!!!! ;-)

NicoCiego's picture
NicoCiego
Activity Score 1033

wa?

osakan's picture
osakan
Activity Score 42

they are normal, happy families.

The JACK's picture
The JACK
Activity Score 438

form which angle you find them happy????? no one is smiling....useless ad..

famma's picture
famma
Activity Score 162

worst ad ever

Jay121's picture
Jay121
Activity Score 58

don't get it

Hammad S's picture
Hammad S
Activity Score 484

Maybe we're supposed to connect the KINDS of ppl here.....and the emotion portrayed to the car.

Chris Inton's picture
Chris Inton
Activity Score 29

student work perhaps? fail.

shubidubish's picture
shubidubish
Activity Score 73

no... logic... brain... hurts...

Baelin's picture
Baelin
Activity Score 273

He looks like he's about to go psycho and slice his fingers off...

Nuntype's picture
Nuntype
Activity Score 71

Jeezo. I've yet to see a series receive such united disdain on AdWorld as this Toyota series.

This one seems like an odd lifestyle ad. I'm not a fan :-/

n187's picture
n187
Activity Score 3

What to get? This is a PERFECT picture of the western middle-class, the modern/equal world- where man and woman making food together, with a lot of vegetables. Thinking of the environment. Toyota is not selling a car here they are selling a life-style. A way of living witch nowadays is very hipp.

Thats what to get.

jjf's picture
jjf
Activity Score 260

Then the Toyota should be replaced by 'semi-D houses close to the party'

LenaGoia's picture
LenaGoia
Activity Score 11

I believe that the campaign is trying to say that Toyota is there with you in every important moment of your life, like a member of the family or just as an important person.

elmo141's picture
elmo141
Activity Score 32

people, don't you get it? a guy is "driving" in the kitchen, woman is on his right, she is only a "passenger" in her natural environment... :)

Cutarica's picture
Cutarica
Activity Score 3451

this series is awefully confusing

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