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Published/Aired: 
January 2009
6602
Description: 

Print advertisment created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.

Everything is changing. Social and environmental consciousness will soon be second nature. Cities will produce more energy than they consume. People will breathe cleaner air and give up nothing in exchange. It all lies in the future, but you can live it today. The 2010 Toyota Camry…that’s also a hybrid. Learn more at toyota.com

Advertising Agency: Saatchi & Saatchi LA, Torrance, USA
Creative Directors: Steve Chavez, Dino Spadavecchia, Napper Tandy, Greg Wells
Art Director: Nicholas Luckett
Copywriter: Eric Burnett
Illustrator: Syd Mead

Comments (18)

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Highest Rated

Guest's picture
Guest

Car placed in a wrong perspective it should be lift up a little bit, rest is fine tho well done!

bill_boonie's picture
bill_boonie
Activity Score 115

Well let's hope it's got a better carbon footprint than the Prius!

Guest's picture
Guest

u suck

go nao and an hero pl0x

Guest's picture
Guest

I can has brain?

bill_boonie's picture
bill_boonie
Activity Score 115
Guest's picture
Guest

If you do city driving, the difference will be dramatic.

Guest's picture
Guest

i love this art so much.

Crisp One's picture
Crisp One
Activity Score 2005

looks like art on the front of my trapper keepers when i was a young lad

jackmoore257's picture
jackmoore257
Activity Score 203

high are but low concept

anotheropinion's picture
anotheropinion
Activity Score 132

It's okay

Guest's picture
Guest

this is poor ...

Guest's picture
Guest

syd mead rrrocks!

Guest's picture
Guest

it could be any car here

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

Sharp looking car!

Guest's picture
Guest

car perspective is off

Guest's picture
Guest

Car placed in a wrong perspective it should be lift up a little bit, rest is fine tho well done!

Guest's picture
Guest

Car placed in a wrong perspective it should be lift up a little bit, rest is fine tho well done!

Guest's picture
Guest

Car placed in a wrong perspective it should be lift up a little bit, rest is fine specially the illustration well done! (Syd Mead)

Speedy Car's picture
Speedy Car
Activity Score 2

The Camry is one car over the years that has maintained consistancy and in that time has earned a robust reputation for trouble-free motoring. Quality, reliability, dependability and durability has always been a consistent mainstay for the Camry which is why it continues to sell strong today..
http://www.toyotaplace.com

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