Toyota iQ: Lion

Advertising Agency: Tiempo BBDO Madrid, Spain
Creative Director / Copywriter: Alberto Jaén
Art Directors: Martín Martínez, Marion Dönneweg
Design Company: m Barcelona
Art Buyer: Mayte Carabias
Published: May 2009

5 comments

Guest's picture
Guest

This is the one I like most. Nice line, excellent art.

Guest's picture
Guest

Comparing the car with one of the most majestic members of the cat family - just because it's a small car doesn't mean it should be less than agile. Overall, interesting composition, love the juxtaposition between the car and the outline of a lion (thank god they didn't decapitate the lion!) - love it.

~ RabidLeroy

jiahsisco's picture
jiahsisco
246 pencils

Is the short a bonus for small parking spaces? I have never heard that selling point in the states. Note there is a difference between short and fuel efficiency.

Guest's picture
Guest

Interesting I guess, but I have a reality problem. These micro cars tend to handle like crap because of the high centre of gravity, short wheelbase, and the fact they are built as cheap run-arounds, not as handling machines.

I guess it can maneuver in very small spaces at low speed, but try to take a corner at anything above snails' pace and you're gonna learn it is not a good idea.

Guest's picture
Guest

what kind of english is that?

Log in or register to post comments