Toyota iQ: Bag
Advertising Agency: Tiempo BBDO Madrid, Spain
Creative Director / Copywriter: Alberto Jaén
Art Directors: Martín Martínez, Marion Dönneweg
Design Company: m Barcelona
Art Buyer: Mayte Carabias
Published: May 2009
14 Comments
good
i like the tagline.
but not the visual though.
room for improvement.
(:
the best of the series, courageous headline. Like it.
Critics are easy.
I agree. A fun, light and engaging campaign.
I like it too.
niceeeee... i like this.. nice tag line, that make u giggling..
but the bag background is too plain i think
Available from other brands in a few years??? Available since 1993, when Smart appeared!!!
Smart is for 2. iQ is for 4. I choose iQ. Nice campaign.
Come on... is the same product concept...
very nice campaign and beautiful car!!!!
Like the headline which is brave for Toyota but the art direction needs some work.
Especially the having something in each corner thing, it's very distracting to the eye and weakens the ad.
4 people fit in that car. I think not
u've got a VERY SMALL IQ!
Yes in did. 4 people fit in iQ. I think that's "smarter".
so what