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Toyota iQ: Bag

Toyota iQ: Bag
Your rating: None Average: 4.1 (20 votes)

Advertising Agency: Tiempo BBDO Madrid, Spain
Creative Director / Copywriter: Alberto Jaén
Art Directors: Martín Martínez, Marion Dönneweg
Design Company: m Barcelona
Art Buyer: Mayte Carabias
Published: May 2009

Comments

Guest's picture

good

jeann's picture 107 pencils
3

i like the tagline.
but not the visual though.
room for improvement.
(:

dadada's picture 298 pencils

the best of the series, courageous headline. Like it.

apseudobeing's picture 495 pencils

I agree. A fun, light and engaging campaign.

I like it too.

qasavara's picture 13 pencils

niceeeee... i like this.. nice tag line, that make u giggling..
but the bag background is too plain i think

pabloaotw's picture 219 pencils

Available from other brands in a few years??? Available since 1993, when Smart appeared!!!

ReRe's picture 122 pencils

Smart is for 2. iQ is for 4. I choose iQ. Nice campaign.

pabloaotw's picture 219 pencils

Come on... is the same product concept...

Guest's picture

very nice campaign and beautiful car!!!!

Guest's picture

Like the headline which is brave for Toyota but the art direction needs some work.

Especially the having something in each corner thing, it's very distracting to the eye and weakens the ad.

Guest's picture

4 people fit in that car. I think not

hidearshake's picture 96 pencils

u've got a VERY SMALL IQ!

ReRe's picture 122 pencils

Yes in did. 4 people fit in iQ. I think that's "smarter".

Guest's picture

so what

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