Toyota iQ: Bag

Advertising Agency: Tiempo BBDO Madrid, Spain
Creative Director / Copywriter: Alberto Jaén
Art Directors: Martín Martínez, Marion Dönneweg
Design Company: m Barcelona
Art Buyer: Mayte Carabias
Published: May 2009

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14 comments

Guest's picture
Guest

good

jeann's picture
jeann
107 pencils

i like the tagline.
but not the visual though.
room for improvement.
(:

dadada's picture
dadada
1715 pencils

the best of the series, courageous headline. Like it.

Everybody is creative, be yourself.

consolidated.db's picture
consolidated.db
538 pencils

I agree. A fun, light and engaging campaign.

I like it too.

qasavara's picture
qasavara
13 pencils

niceeeee... i like this.. nice tag line, that make u giggling..
but the bag background is too plain i think

pabloaotw's picture
pabloaotw
235 pencils

Available from other brands in a few years??? Available since 1993, when Smart appeared!!!

WeirdDog's picture
WeirdDog
209 pencils

Smart is for 2. iQ is for 4. I choose iQ. Nice campaign.

pabloaotw's picture
pabloaotw
235 pencils

Come on... is the same product concept...

Guest's picture
Guest

very nice campaign and beautiful car!!!!

Guest's picture
Guest

Like the headline which is brave for Toyota but the art direction needs some work.

Especially the having something in each corner thing, it's very distracting to the eye and weakens the ad.

Guest's picture
Guest

4 people fit in that car. I think not

hidearshake's picture
hidearshake
132 pencils

u've got a VERY SMALL IQ!

WeirdDog's picture
WeirdDog
209 pencils

Yes in did. 4 people fit in iQ. I think that's "smarter".

Guest's picture
Guest

so what

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