Toyota: Hunting

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Director: Sebastien Lafaye
Copywriters: Maxime Paiement
Retoucher : Paul Boisvert
Published: January 2013

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3 comments

simonreviews's picture
simonreviews
65 pencils

Very poor concept and execution.

Picky1's picture
Picky1
215 pencils

Yep. We've seen much better in the category. The "road anywhere" concept was already awarded at Cannes 15 years ago, guys. Since then, we've seen so many different kind of executions of it (like the motorcycle cop watching the desert instead of the road, or the road sign in the mountain, or the traffic lights in the jungle...) that it has become a kind of "classic". So, using it again suppose to be much smarter than this, I think.

pork_eater's picture
pork_eater
662 pencils

Gang-raped idea : way too forced.

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