Agency Network: 
January 2013

Print advertisment created by Bleublancrouge, Canada for Toyota, within the category: Automotive.

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Director: Sebastien Lafaye
Copywriters: Maxime Paiement
Retoucher: Paul Boisvert

Comments (3)

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simonreviews's picture
Activity Score 548

Very poor concept and execution.

Picky1's picture
Activity Score 236

Yep. We've seen much better in the category. The "road anywhere" concept was already awarded at Cannes 15 years ago, guys. Since then, we've seen so many different kind of executions of it (like the motorcycle cop watching the desert instead of the road, or the road sign in the mountain, or the traffic lights in the jungle...) that it has become a kind of "classic". So, using it again suppose to be much smarter than this, I think.

john ler's picture
john ler
Activity Score 667

Gang-raped idea : way too forced.