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Comments (17)

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Highest Rated

munirgee's picture
munirgee
Activity Score 454

Interesting and inducing to recall our missing passion...

Juan Cabral's picture
Juan Cabral
Activity Score 709

The idea is not bad, but the art direction could be much better.

***
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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nice.

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Guest's picture
Guest

Why is this guy a midget?

Guest's picture
Guest

The man is too little:( But is nice idea

misterwiebe's picture
misterwiebe
Activity Score 50

Why is the guy a midget?

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Have you ever seen a Hilux? It's huge!
Nice ad.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Love this ad

Guest's picture
Guest

good one.

samee's picture
samee
Activity Score 124

sorry!! it just doesn't work for me!! i feel it could have been more appealing

mark3r's picture
mark3r
Activity Score 1949

Lazy idea, weak art direction.

maashookshee's picture
maashookshee
Activity Score 414

i agree the guy look funny .. weak copy writing idea is good... respect

WillyLatasa's picture
WillyLatasa
Activity Score 616

Muy rebuscada che...

"Bright ideas bring better results"

Guest's picture
Guest

The art direction for me is spot on.
How often do you see a car covered in mud in a poster? And I really dig the no-nonsense rawness of the photography and type. It's perfect for the target market.
I really like this one.
Well done Aussie.

US

Guest's picture
Guest

My friends brother owns one of these. They are huge mutha f#*kers. If these are anything like the Tacoma's (why do you guys call'em Hilux) then the scale of the man is right.

Nice.

hagemony's picture
hagemony
Activity Score 335

not bad....

Guest's picture
Guest

Best outdoor poster I've seen in a while. Very simple and funny.

munirgee's picture
munirgee
Activity Score 454

Interesting and inducing to recall our missing passion...

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