Kay's picture
161 pencils

Funny...make me smile~~ Bronze!

kalpesh78's picture
2580 pencils

nice.. but its a first thought.

ideas....30 minutes nahi toh free.

nuclearshower's picture
233 pencils

very very good!

Ab_Wahid's picture
36 pencils

this one is beautiful ad.very attractive

julezs's picture
100 pencils

cool ad :D but it wouldnt make much sense if the hilux didnt have a snorkel too... the engine would flood

jurgenthegerman's picture
8 pencils

Great ad guys! Looks fantastic and brings a smile to the mind. I agree with Kay, a definate bronze...maybe even a silver(!?)

Seixas's picture
95 pencils

nice art but weak idea
the car is heavy and the snorkel will be useless at the bottom of the sea
hilux ... unbreathable

Saltsea's picture
321 pencils

Weak comment.

hug_a_pixie's picture
2 pencils

very attractive ad indeed. Isn't the snorkel purely a metaphor?

Tippi's picture
5 pencils

Jeep did same idea. Nice execution though. Sorry...

Corona Raymaker's picture
Corona Raymaker
549 pencils

Is this a fake? Why does it look so terribly crappy? Why do they photoshop such stuff?
They could just pulled out a real snorkel. Why does this happen?

bknowlden's picture
3647 pencils

I'm not sure if that really reads as a snorkel.

justpassingby's picture
1368 pencils

Dont know what the fuss is all about. An existing shot and a snorkle was added later, lazy.

Corona Raymaker's picture
Corona Raymaker
549 pencils


theartist's picture
30 pencils

HEY...The driver needs a snorkel too...

ellehcimeo's picture
3522 pencils

it's a UK ad, i believe they drive in the right seat, not the left, so the driver is the one with the snorkel. but that was very considerate of you to think of it.

Sharp's picture
216 pencils

Looks too much like a pencil in my opinion. Needs to look more like a snorkel

kc_brock's picture
703 pencils

i saw a pencil w/ a big-ass eraser as well.


klaussnow's picture
1675 pencils

i ::heart:: photoshoppe

... its already been done...

mrtalented's picture
2175 pencils

the copy shouldn't be "unstoppable". it sounds more like speedy car. should be something like "all landers". cheers!

Corona Raymaker's picture
Corona Raymaker
549 pencils

Disagree. "Unstoppable" sounds to me like "berserk".

Dick Huges's picture
Dick Huges
939 pencils

Bronze indeed.

joelapompe's picture
3665 pencils

Very hard to find fresh new ideas on this type of product. Nice work! Made me smile too...

focus group's picture
focus group
146 pencils

Nice and simple! Well done!

strictalumn's picture
12 pencils

gee... i actually thought that was a pencil :S

Corona Raymaker's picture
Corona Raymaker
549 pencils

See? ^^

Rog's picture
6094 pencils

Bit soft for London S&S.
And our devil-may-care 4WD is looking pretty... stopped.

>>>> That's not an ad. THIS is an ad.

roman-schwienbacher.com's picture
1021 pencils

the snorkel is a little funny.
the light on the car is terrrible.
looks like bad studioshot build into a lanscape.

mOjO jOjO's picture
mOjO jOjO
17 pencils

wouldnt it have been a better impact to show the car coming out rather than going in...

R®'s picture
115 pencils

the snorklel is only for shallow swimming...
the photo is nice, but they ruined it with the photoshoped snorkel...
why photoshop the art while you can do it as a natural photo...

justpassingby's picture
1368 pencils

no budget and no time perhaps?

Corona Raymaker's picture
Corona Raymaker
549 pencils

Budget? What can a shitty snorkel cost? How much time does it take to run and buy one?
And even if they aren't anxious enough to do it all "real" - then they should at least invest a little more budget in the guy who photoshops their pictures ... :D

justpassingby's picture
1368 pencils

i thought you meant to shoot the whole thing again with the snorkle.
I think this was an existing Toyota shot from the archive and the creatives couldnt shoot anything due to time or budget and added something to this shot (the snokle and headline) and made a concept out of it.

R®'s picture
115 pencils

oh ok... well like quemaleur said, get someone experienced in photoshop....
for ex glass reflects the image of objects, and tinted glass even more for starters..
reflection on the metal rim of the door... and the shadow, don't even go there!!
sorry guys...

Corona Raymaker's picture
Corona Raymaker
549 pencils

Archive or not Archive, the snorkel looks ridiculous.
And also everything that R® mentioned is true - although that are probably things, an "untrained eye" will not consciously notice.


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