Toyota Hilux: How to clean a Hilux
How you clean it is up to you
Unbreakable. Toyota Hilux
Advertising Agency: Saatchi & Saatchi Sydney, Australia
Executive Creative Director: Steve Back
Art Directors: Vince Lagana, Myles Allpress
Copywriter: Steve Jackson
Photographer: Scott Davidson
Retoucher: Mark Stern
Via: bestadsontv
17 Comments
The idea is not bad, but the art direction could be much better.
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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
Nice.
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Why is this guy a midget?
The man is too little:( But is nice idea
Why is the guy a midget?
Have you ever seen a Hilux? It's huge!
Nice ad.
Love this ad
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
good one.
sorry!! it just doesn't work for me!! i feel it could have been more appealing
Lazy idea, weak art direction.
:::MARK3R:::
i agree the guy look funny .. weak copy writing idea is good... respect
Muy rebuscada che...
"Bright ideas bring better results"
The art direction for me is spot on.
How often do you see a car covered in mud in a poster? And I really dig the no-nonsense rawness of the photography and type. It's perfect for the target market.
I really like this one.
Well done Aussie.
US
My friends brother owns one of these. They are huge mutha f#*kers. If these are anything like the Tacoma's (why do you guys call'em Hilux) then the scale of the man is right.
Nice.
not bad....
Best outdoor poster I've seen in a while. Very simple and funny.
Interesting and inducing to recall our missing passion...
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk