Toyota Hilux: How to clean a Hilux

How you clean it is up to you
Unbreakable. Toyota Hilux

Advertising Agency: Saatchi & Saatchi Sydney, Australia
Executive Creative Director: Steve Back
Art Directors: Vince Lagana, Myles Allpress
Copywriter: Steve Jackson
Photographer: Scott Davidson
Retoucher: Mark Stern
Via: bestadsontv

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17 comments

Juan Cabral's picture
Juan Cabral
709 pencils

The idea is not bad, but the art direction could be much better.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice.

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Guest's picture
Guest

Why is this guy a midget?

Guest's picture
Guest

The man is too little:( But is nice idea

misterwiebe's picture
misterwiebe
50 pencils

Why is the guy a midget?

LeeHarvey's picture
LeeHarvey
3045 pencils

Have you ever seen a Hilux? It's huge!
Nice ad.

alexander_bickov's picture
alexander_bickov
3279 pencils

Love this ad

Guest's picture
Guest

good one.

samee's picture
samee
124 pencils

sorry!! it just doesn't work for me!! i feel it could have been more appealing

mark3r's picture
mark3r
1940 pencils

Lazy idea, weak art direction.

:::MARK3R:::

maashookshee's picture
maashookshee
414 pencils

i agree the guy look funny .. weak copy writing idea is good... respect

WillyLatasa's picture
WillyLatasa
616 pencils

Muy rebuscada che...

"Bright ideas bring better results"

Guest's picture
Guest

The art direction for me is spot on.
How often do you see a car covered in mud in a poster? And I really dig the no-nonsense rawness of the photography and type. It's perfect for the target market.
I really like this one.
Well done Aussie.

US

Guest's picture
Guest

My friends brother owns one of these. They are huge mutha f#*kers. If these are anything like the Tacoma's (why do you guys call'em Hilux) then the scale of the man is right.

Nice.

hagemony's picture
hagemony
335 pencils

not bad....

Guest's picture
Guest

Best outdoor poster I've seen in a while. Very simple and funny.

munirgee's picture
munirgee
454 pencils

Interesting and inducing to recall our missing passion...

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