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Toyota Hilux: How to clean a Hilux

Toyota Hilux: How to clean a Hilux
Your rating: None Average: 5 (25 votes)

How you clean it is up to you
Unbreakable. Toyota Hilux

Advertising Agency: Saatchi & Saatchi Sydney, Australia
Executive Creative Director: Steve Back
Art Directors: Vince Lagana, Myles Allpress
Copywriter: Steve Jackson
Photographer: Scott Davidson
Retoucher: Mark Stern
Via: bestadsontv

Comments

Juan Cabral's picture 719 pencils
Juan Cabral | Mon, 2009-10-26 03:43
6

The idea is not bad, but the art direction could be much better.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

mikeelrapido's picture 859 pencils
mikeelrapido | Mon, 2009-10-26 04:02

Nice.

<--------SexInAds-------->
http://sexinads.tumblr.com

Guest's picture
Guest | Mon, 2009-10-26 05:52

Why is this guy a midget?

Guest's picture
Guest | Mon, 2009-10-26 05:55

The man is too little:( But is nice idea

misterwiebe's picture 6 pencils
misterwiebe | Mon, 2009-10-26 05:57

Why is the guy a midget?

LeeHarvey's picture 1798 pencils
LeeHarvey | Mon, 2009-10-26 07:46

Have you ever seen a Hilux? It's huge!
Nice ad.

alexander_bickov's picture 1638 pencils
alexander_bickov | Mon, 2009-10-26 06:03

Love this ad

Alexander Bickov Personal portfolio | Twitter | Facebook | Blog

Guest's picture
Guest | Mon, 2009-10-26 06:31

good one.

samee's picture 74 pencils
samee | Mon, 2009-10-26 10:03

sorry!! it just doesn't work for me!! i feel it could have been more appealing

mark3r's picture 1062 pencils
mark3r | Mon, 2009-10-26 10:51
3

Lazy idea, weak art direction.

:::MARK3R:::

maashookshee's picture 390 pencils
maashookshee | Mon, 2009-10-26 13:44

i agree the guy look funny .. weak copy writing idea is good... respect

WillyLatasa's picture 188 pencils
WillyLatasa | Mon, 2009-10-26 15:29

Muy rebuscada che...

"Bright ideas bring better results"

Guest's picture
Guest | Mon, 2009-10-26 17:05

The art direction for me is spot on.
How often do you see a car covered in mud in a poster? And I really dig the no-nonsense rawness of the photography and type. It's perfect for the target market.
I really like this one.
Well done Aussie.

US

Guest's picture
Guest | Mon, 2009-10-26 18:03
7

My friends brother owns one of these. They are huge mutha f#*kers. If these are anything like the Tacoma's (why do you guys call'em Hilux) then the scale of the man is right.

Nice.

hagemony's picture 270 pencils
hagemony | Mon, 2009-10-26 23:35

not bad....

Guest's picture
Guest | Tue, 2009-10-27 01:51
8

Best outdoor poster I've seen in a while. Very simple and funny.

munirgee's picture 260 pencils
munirgee | Tue, 2009-10-27 02:58

Interesting and inducing to recall our missing passion...

M Munir Bhatti
http://twitter.com/munirgee
http://facebook.com/munirgee
http://youtube.com/munirgee
http://xperts.net.pk

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