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Toyota Hilux: How to clean a Hilux

Toyota Hilux: How to clean a Hilux
Your rating: None Average: 5 (25 votes)

How you clean it is up to you
Unbreakable. Toyota Hilux

Advertising Agency: Saatchi & Saatchi Sydney, Australia
Executive Creative Director: Steve Back
Art Directors: Vince Lagana, Myles Allpress
Copywriter: Steve Jackson
Photographer: Scott Davidson
Retoucher: Mark Stern
Via: bestadsontv

Comments

Juan Cabral's picture 719 pencils
6

The idea is not bad, but the art direction could be much better.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

mikeelrapido's picture 859 pencils

Nice.

<--------SexInAds-------->
http://sexinads.tumblr.com

Guest's picture

Why is this guy a midget?

Guest's picture

The man is too little:( But is nice idea

misterwiebe's picture 6 pencils

Why is the guy a midget?

LeeHarvey's picture 1798 pencils

Have you ever seen a Hilux? It's huge!
Nice ad.

alexander_bickov's picture 1638 pencils

Love this ad

Alexander Bickov Personal portfolio | Twitter | Facebook | Blog

Guest's picture

good one.

samee's picture 74 pencils

sorry!! it just doesn't work for me!! i feel it could have been more appealing

mark3r's picture 1062 pencils
3

Lazy idea, weak art direction.

:::MARK3R:::

maashookshee's picture 390 pencils

i agree the guy look funny .. weak copy writing idea is good... respect

WillyLatasa's picture 188 pencils

Muy rebuscada che...

"Bright ideas bring better results"

Guest's picture

The art direction for me is spot on.
How often do you see a car covered in mud in a poster? And I really dig the no-nonsense rawness of the photography and type. It's perfect for the target market.
I really like this one.
Well done Aussie.

US

Guest's picture
7

My friends brother owns one of these. They are huge mutha f#*kers. If these are anything like the Tacoma's (why do you guys call'em Hilux) then the scale of the man is right.

Nice.

hagemony's picture 270 pencils

not bad....

Guest's picture
8

Best outdoor poster I've seen in a while. Very simple and funny.

munirgee's picture 260 pencils

Interesting and inducing to recall our missing passion...

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