Toyota Hilux: Chocolate

Toyota Hilux: Chocolate

Eat the road.

Advertising Agency: Leo Burnett Colombia
Creative Directors: Carlos Murad, Otavio Schiavon
Copywriters: Mauricio Sarmiento, Fernando Hernández
Art Director: Fernando Hernández
Illustration: André Santos

Your rating: None Average: 5.1 (44 votes)

Comments

Submitted by devkarthik on Thu, 2008-01-31 23:49.

very bad taste.

- kk
http://kk-portfolio.blogspot.com

Submitted by Thomas Wenborn on Thu, 2008-01-31 23:53.

its nice they were thinking in a different direction.
its a shame they stopped here

-SCRATCH 'N' SNIFF

Submitted by kre8 on Fri, 2008-02-01 00:49.

cool. cool.
devkarthik - pull the carrot out.

Submitted by gango75 on Fri, 2008-02-01 03:24.

Retouching could be better...

Submitted by salamandos on Fri, 2008-02-01 04:28.

great stuff!

Submitted by OSCAROXFORD on Fri, 2008-02-01 05:14.

Image without text is enough!!! Do need to explain it?

jazarah's picture
Submitted by jazarah on Fri, 2008-02-01 05:56.

awful!

http://www.jazarah.net/blog/

Submitted by Vicente Laurino on Fri, 2008-02-01 05:57.

I agree with Oscar, but to me at first view
the phrase make a recall of "hit the road"...what makes
sounds crap...only text, would be better.

Submitted by Zekin on Fri, 2008-02-01 09:25.

Two Copywriters for write the worst headline possible for that visual.

Mmmm...

Submitted by bknowlden on Fri, 2008-02-01 09:26.

Simple and digestible (no pun intended).
--
brandon

www.brandonknowlden.com

Submitted by vwray81 on Fri, 2008-02-01 10:20.

The line could be better. Or maybe it doesn't need a line at all.

Submitted by teenie on Fri, 2008-02-01 10:27.

Painful.

Submitted by Mr.Top on Fri, 2008-02-01 10:36.

The classic 80's methafore... THIS SUCKS!!!!

m í t i c o's picture
Submitted by m í t i c o on Fri, 2008-02-01 11:29.

I like the simplicity of this work

http://artektracho.blogspot.com

Submitted by cperry on Fri, 2008-02-01 11:42.

simple and fun

muxa's picture
Submitted by muxa on Fri, 2008-02-01 12:03.

Different, but not good.

Submitted by monicamexico on Fri, 2008-02-01 13:28.

Eh - bad pun.

Submitted by Zeus on Fri, 2008-02-01 13:33.

me gusta...muy buena direccion de arte...pero le falto trabajar un poco mas las sombras...

rolotronic's picture
Submitted by rolotronic on Fri, 2008-02-01 18:04.

muy bueno, solo el texto es innecesario, good but the copy is useless

“I’ve seen things you people wouldn’t believe. Attack ships on fire off the shoulder of Orion. I watched C-beams glitter in the dark near the Tannhauser gate. All those moments will be lost in time, like tears in rain.”

- from BladeRunner

Rajib's picture
Submitted by Rajib on Sat, 2008-02-02 04:38.

Simple and brilliant....

<<.... Method in Madness ....>>

Submitted by panasit on Sun, 2008-02-03 10:39.

What a bad copy, and bad font for the copy. The art direction is quite nice though.

-Tung
--good idea is enemy of great idea