futura's picture
148 pencils

Nice visual, good concept. Like it ;)

Stigset's picture
1456 pencils
Bye's picture
1466 pencils

It's however different in the fact that the smart one, hence the name, centers the whole thing in the middle. Here however I just stayed and checked for a long, way too long time before even realising there was supposed to be a car around somewhere. It's deffinately not 2secs/ consumer proof, and I'm not one to take them for fools.

futura's picture
148 pencils

i know the guys who did the campaign. they produced it almost two years ago.

ivan's picture

So the Toyota campaign was done before the Smart?

Ivan Raszl, admin of AotW

Pacific Blue's picture
Pacific Blue
335 pencils

Coincidence happens...
Smart is a later but improved campaign.

salamandos's picture
1947 pencils

I don't buy it.

sloppy4's picture
1494 pencils

i think it's cool. everything's been done. keep it in your books. looks dope. although you could work on the lighting on the car a bit more to match the environment.

Rog's picture
6092 pencils

Expct a better reward.

>>>> That's not an ad. THIS is an ad.

liar's picture
386 pencils

do i miss the car here?

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

keep lookin, but if it takes someone that long to even notice your ad is anything more than a stock photo i'd say start over.

Jumo's picture
592 pencils

It's the goal… (the car is far away at the right of the ad.)

Art Director FP7 Morocco

Maxwedge's picture
558 pencils

If an account exec can sell that to a client like Toyota, I'll work with 'em. Yessirrree.
Nice use of the logo by the way.

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