Toyota FJ Cruiser 4x4: Curve

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Gino Bernabé
Art Director: Renzo Vásquez
Agency Producer: Malena Mellado
Account Supervisor: Manuel Ahumada
Account Executive: Aldo Gabilondo
Post Production: Midas Digital
Retouchers: David Vega, Raúl Pardo
Published: March 2012

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55 comments

1037 pencils

somecopywriterMonday, April 2, 2012 - 02:50

Love this. It does feel more like a Land Rover ad which could be a good thing.

7627 pencils

everartzMonday, April 2, 2012 - 03:02

great! love it

| Everartz |

42 pencils

P.G. AdityaMonday, April 2, 2012 - 03:23

LOVE IT.

572 pencils

sushil kumar swamiMonday, April 2, 2012 - 04:54

Too SUBTLE.

Sushil kumar swami | (An Advertising Illiterate) | Mumbai | (INDIA)
brand.reports@gmail.com

572 pencils

sushil kumar swamiMonday, April 2, 2012 - 04:53

The Consumer will have to do mass course from MIAMI AD SCHOOL then he will buy the TOYOTA,

Sushil kumar swami | (An Advertising Illiterate) | Mumbai | (INDIA)
brand.reports@gmail.com

9453 pencils

TempleMonday, April 2, 2012 - 05:57

Lol Sushil, these are never intended for the consumer, they are awards material. Honestly, do you believe Toyota would ever approve an ad with a broken barrier?

13048 pencils

Nike DieselTuesday, April 3, 2012 - 03:38

182 pencils

ZeSheepMonday, April 2, 2012 - 06:24

Clever....very clever!!!

572 pencils

sushil kumar swamiMonday, April 2, 2012 - 06:50

@ temple "THIS IS WHAT I HAD TO KNOW BECAUSE ALL THE ADS ON AOW ARE ALWAYS QUITE OPPOSITE AND TOO COMPLEX THAN THE COMMON VOGUE AND ADVERTISING PATTERN. I had asked to ivan several times that if all ads on front page is made by agency for award purpose or is it a client work.
THANKS temple for setting me free from a great confusion that any beginners can have. Form now i will take care about my comments
http://adsoftheworld.com/media/print/the_economist_brain

Sushil kumar swami | (An Advertising Illiterate) | Mumbai | (INDIA)
brand.reports@gmail.com

4842 pencils

thedesignaddictMonday, April 2, 2012 - 07:08

SUPER GOOD. I wish I did this.

587 pencils

ZaboZaboZaboMonday, April 2, 2012 - 09:04

This is one of the WORST photoshop I've ever seen. And the AD is absurdly fake, since it tells me - in a way - that I'll lose control and lose my life.

367 pencils

corporal_hicksMonday, April 2, 2012 - 09:25

Come on man. Execution is not that bad.

572 pencils

sushil kumar swamiMonday, April 2, 2012 - 09:27

@ZaboZaboZabo take reverse and start thinking about this ad from where you end. you will reach what this ad want to say.

Sushil kumar swami | (An Advertising Illiterate) | Mumbai | (INDIA)
brand.reports@gmail.com

201 pencils

fadirahhalMonday, April 2, 2012 - 09:47

Very nice shoot, simple and funny idea, the product is not there but i don't care...well done

108 pencils

FarragutMonday, April 2, 2012 - 10:32

Greeeeeeeeeeeeaaaaaaaat.

1105 pencils

ManomaMonday, April 2, 2012 - 10:39

Top idea ;-)
Top rated.

229 pencils

alex valyukhMonday, April 2, 2012 - 11:10

perfect

have a nice day

531 pencils

vladsMonday, April 2, 2012 - 11:36

this what we call flip the idea. great!

http://www.behance.net/vlads

56 pencils

quentinMonday, April 2, 2012 - 11:42

same old idea

14 pencils

rfm399Monday, April 2, 2012 - 12:07

@Zabo, look carefully, the FJ broke the barrier going from the mountains into the road, not the other way around.

15900 pencils

kleenexMonday, April 2, 2012 - 12:41

love the concept.

402 pencils

R U seriousMonday, April 2, 2012 - 13:43

Nice.

Say my name, say my name...

120 pencils

ceronautaMonday, April 2, 2012 - 15:51

Muy bueno !

Las ideas

79 pencils

nosticoMonday, April 2, 2012 - 19:54

From that angle and with that specific background it looks more like an accident. I dont get why they used a cliff, they could have say the same with another background I like the idea, but not their final result. (angle & background)

37 pencils

christowoodTuesday, April 3, 2012 - 00:24

DESELLS THE PRODUCT.

102 pencils

ambareeshashirivaramTuesday, April 3, 2012 - 01:50

ha ha ok

6767 pencils

kgeigerTuesday, April 3, 2012 - 02:31

Nice idea, adequately executed.

97 pencils

anooprpTuesday, April 3, 2012 - 02:51

Fabulous. Way to go Peru!!!!

Anoop RP - Copywriter

43 pencils

federicoqTuesday, April 3, 2012 - 05:19

looks like an accident.. i mean, cool idea but… miss of something.

Mandarino Adv

976 pencils

Milan SolankiTuesday, April 3, 2012 - 09:28

first impression is negative, forced idea

165 pencils

HellFishTuesday, April 3, 2012 - 10:57

Very good idea.

108 pencils

FarragutTuesday, April 3, 2012 - 13:36

I smell old nihilistic embittered hiper rational and jealous European comments for which the world gives a shit.

40 pencils

khalifaWednesday, April 4, 2012 - 18:17

tranqui tio panti la grafica es genial antes y despues de esos comentarios, ¿porque alterarse?

108 pencils

FarragutFriday, April 6, 2012 - 21:33

Lo que digas tío Bechtle. Incluyendo quien creas que sea jaja.

40 pencils

khalifaTuesday, April 10, 2012 - 11:59

jajaja cerca pero no mi querido panti alias Farragut, moscacojonera y sabe dios cual otro.

372 pencils

riyelamWednesday, April 4, 2012 - 06:13

If the client don't approve it then he must be a jerk or empty-head...

61 pencils

eslam_designsWednesday, April 4, 2012 - 09:16

Great Concept !!

247 pencils

TucoWednesday, April 4, 2012 - 09:58

it´s an "Wish I´ve done that" ad.

572 pencils

sushil kumar swamiWednesday, April 4, 2012 - 10:22

Dear all see RIYELAM he seems to be the actual advertising person or the advertising media belonger because such statement only ad people pass on the contrary to the failure in exposing they always preach over creativity without caring the POP regard the product. Ad agency do forget that client pay to them to introduce their product not to entertain the customer. Agency must stop considering advertising as an art gallery where consumer would come and discuss about the complex idea of art and would give award instead of buying them.

Sushil kumar swami | (An Advertising Illiterate) | Mumbai | (INDIA)
brand.reports@gmail.com

247 pencils

TucoWednesday, April 4, 2012 - 11:05

Dear Sushil, the client also pays the agencies for making an impression on consumers mind, so I think an ad as clever as this one wich perfectly fits for a 4x4 turck and none other product is gold for both the client and the agencie. Remember, the consumers are not dumb.

372 pencils

riyelamThursday, April 5, 2012 - 04:14

Sushil first thing first that don't make it personal. Second read the book Positioning by Jack Trout & Al Rise and grow up. Third don't try to hide your lack of artistic sens by saying that art is for gallery.

1015 pencils

ChopperFriday, April 6, 2012 - 08:11

Pay attention driving in the wong lane.

240 pencils

mockingbirdSaturday, April 7, 2012 - 05:59

done to death.

73 pencils

MaximeGKSaturday, April 21, 2012 - 12:28

Not a good idea at all. Toyota should be focused on promoting safety after their faulty break incident. You should definitely NOT play with that type of humour for another 5 years. Why not use a tsunami while you are at it?

Senseless, please try again.

10 pencils

fuckcannesSunday, May 20, 2012 - 22:18

Buena Foto y nada más.
Pésima estrategia, en cualquier lugar de América Latina, eso siginifica accidente y hasta muerte, no me parece gracioso ni inteligente el aviso. Menos si hay algo así de grave de por medio. Toyota? Proactividad mal enfocada. Y eso de que la camioneta es 4x4 y se va por afuera de la carretera más visto que el aviso del escarabajo de Bernbach.

26 pencils

Ankur Agarwal.Wednesday, May 30, 2012 - 02:39

Too Good

131 pencils

angeyatesWednesday, May 30, 2012 - 06:32

hahaha amazing!!

10 pencils

grupaxThursday, May 31, 2012 - 04:48

nice and clean, shame about the angle of the tracks, despite the cool details showing he drove up, you still get the wrong impression he drove off instead (also do you drive on the left or right side of the road in peru? - for me he droving up the wrong lane.

16 pencils

Social Media CompanyMonday, June 4, 2012 - 16:32

So if I buy a Toyota should I expect to fly off the road someday? Not a great message

30 pencils

HEROE®Monday, June 11, 2012 - 08:04

buena idea, exelente imagen, top!

33 pencils

selectivememoryMonday, June 18, 2012 - 03:37

Hey, I agree with too subtle, Maybe the Toyota should have been seen on the trail somewhere there, in the distance, since the idea is dangerous and here, so open-ended, one could wonder, are they safe? are they alive...which is very anti- 'drive safely'. So, you guys need to tie up these loose ends, no?

49 pencils

KingArtWednesday, June 20, 2012 - 16:13

it takes time to understand it...

4 pencils

ravishankarpWednesday, June 27, 2012 - 10:07

Nice creative

http://adsoftheworld.com

26 pencils

Naeem KhanWednesday, June 27, 2012 - 14:07

For Award Good One.

121 pencils

Rt_solo91Sunday, September 30, 2012 - 23:35

not to sure about this, i feel like its one of those "don't text and drive commercials.

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