Toyota FJ Cruiser 4x4: Curve

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Gino Bernabé
Art Director: Renzo Vásquez
Agency Producer: Malena Mellado
Account Supervisor: Manuel Ahumada
Account Executive: Aldo Gabilondo
Post Production: Midas Digital
Retouchers: David Vega, Raúl Pardo
Published: March 2012

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55 comments

somecopywriter's picture
somecopywriter
1098 pencils

Love this. It does feel more like a Land Rover ad which could be a good thing.

everartz's picture
everartz
7611 pencils

great! love it

| Everartz |

P.G. Aditya's picture
P.G. Aditya
40 pencils

LOVE IT.

Sales and Marketing's picture
Sales and Marketing
451 pencils

Too SUBTLE.

Speaker I (Sales and Marketing) INDIA

Sales and Marketing's picture
Sales and Marketing
451 pencils

why?

Speaker I (Sales and Marketing) INDIA

Temple's picture
Temple
9621 pencils

Lol Sushil, these are never intended for the consumer, they are awards material. Honestly, do you believe Toyota would ever approve an ad with a broken barrier?

Nike Diesel's picture
Nike Diesel
13339 pencils

+1

ZeSheep's picture
ZeSheep
174 pencils

Clever....very clever!!!

Sales and Marketing's picture
Sales and Marketing
451 pencils

@ temple "THIS IS WHAT I HAD TO KNOW BECAUSE ALL THE ADS ON AOW ARE ALWAYS QUITE OPPOSITE AND TOO COMPLEX THAN THE COMMON VOGUE AND ADVERTISING PATTERN. I had asked to ivan several times that if all ads on front page is made by agency for award purpose or is it a client work.
THANKS temple for setting me free from a great confusion that any beginners can have. Form now i will take care about my comments
http://adsoftheworld.com/media/print/the_economist_brain

Speaker I (Sales and Marketing) INDIA

thedesignaddict's picture
thedesignaddict
5341 pencils

SUPER GOOD. I wish I did this.

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

This is one of the WORST photoshop I've ever seen. And the AD is absurdly fake, since it tells me - in a way - that I'll lose control and lose my life.

corporal_hicks's picture
corporal_hicks
365 pencils

Come on man. Execution is not that bad.

Sales and Marketing's picture
Sales and Marketing
451 pencils

@ZaboZaboZabo take reverse and start thinking about this ad from where you end. you will reach what this ad want to say.

Speaker I (Sales and Marketing) INDIA

fadirahhal's picture
fadirahhal
235 pencils

Very nice shoot, simple and funny idea, the product is not there but i don't care...well done

Farragut's picture
Farragut
155 pencils

Greeeeeeeeeeeeaaaaaaaat.

Manoma's picture
Manoma
1093 pencils

Top idea ;-)
Top rated.

alex valyukh's picture
alex valyukh
265 pencils

perfect

have a nice day

vlads's picture
vlads
539 pencils

this what we call flip the idea. great!

quentin's picture
quentin
56 pencils

same old idea

rfm399's picture
rfm399
14 pencils

@Zabo, look carefully, the FJ broke the barrier going from the mountains into the road, not the other way around.

kleenex's picture
kleenex
26435 pencils

love the concept.

R U serious's picture
R U serious
405 pencils

Nice.

Say my name, say my name...

ceronauta's picture
ceronauta
121 pencils

Muy bueno !

Las ideas

nostico's picture
nostico
110 pencils

From that angle and with that specific background it looks more like an accident. I dont get why they used a cliff, they could have say the same with another background I like the idea, but not their final result. (angle & background)

christowood's picture
christowood
33 pencils

DESELLS THE PRODUCT.

ambareeshashirivaram's picture
ambareeshashirivaram
105 pencils

ha ha ok

kgeiger's picture
kgeiger
7059 pencils

Nice idea, adequately executed.

anooprp's picture
anooprp
103 pencils

Fabulous. Way to go Peru!!!!

Anoop RP - Copywriter

federicoq's picture
federicoq
43 pencils

looks like an accident.. i mean, cool idea but… miss of something.

Milan Solanki's picture
Milan Solanki
986 pencils

first impression is negative, forced idea

HellFish's picture
HellFish
167 pencils

Very good idea.

Farragut's picture
Farragut
155 pencils

I smell old nihilistic embittered hiper rational and jealous European comments for which the world gives a shit.

khalifa's picture
khalifa
40 pencils

tranqui tio panti la grafica es genial antes y despues de esos comentarios, ¿porque alterarse?

Farragut's picture
Farragut
155 pencils

Lo que digas tío Bechtle. Incluyendo quien creas que sea jaja.

khalifa's picture
khalifa
40 pencils

jajaja cerca pero no mi querido panti alias Farragut, moscacojonera y sabe dios cual otro.

riyelam's picture
riyelam
370 pencils

If the client don't approve it then he must be a jerk or empty-head...

eslam_designs's picture
eslam_designs
55 pencils

Great Concept !!

Tuco's picture
Tuco
283 pencils

it´s an "Wish I´ve done that" ad.

Sales and Marketing's picture
Sales and Marketing
451 pencils

whats going on

Speaker I (Sales and Marketing) INDIA

Tuco's picture
Tuco
283 pencils

Dear Sushil, the client also pays the agencies for making an impression on consumers mind, so I think an ad as clever as this one wich perfectly fits for a 4x4 turck and none other product is gold for both the client and the agencie. Remember, the consumers are not dumb.

riyelam's picture
riyelam
370 pencils

Sushil first thing first that don't make it personal. Second read the book Positioning by Jack Trout & Al Rise and grow up. Third don't try to hide your lack of artistic sens by saying that art is for gallery.

Chopper's picture
Chopper
1015 pencils

Pay attention driving in the wong lane.

mockingbird's picture
mockingbird
238 pencils

done to death.

MaximeGK's picture
MaximeGK
78 pencils

Not a good idea at all. Toyota should be focused on promoting safety after their faulty break incident. You should definitely NOT play with that type of humour for another 5 years. Why not use a tsunami while you are at it?

Senseless, please try again.

fuckcannes's picture
fuckcannes
10 pencils

Buena Foto y nada más.
Pésima estrategia, en cualquier lugar de América Latina, eso siginifica accidente y hasta muerte, no me parece gracioso ni inteligente el aviso. Menos si hay algo así de grave de por medio. Toyota? Proactividad mal enfocada. Y eso de que la camioneta es 4x4 y se va por afuera de la carretera más visto que el aviso del escarabajo de Bernbach.

Ankur Agarwal.'s picture
Ankur Agarwal.
26 pencils

Too Good

angeyates's picture
angeyates
127 pencils

hahaha amazing!!

grupax's picture
grupax
10 pencils

nice and clean, shame about the angle of the tracks, despite the cool details showing he drove up, you still get the wrong impression he drove off instead (also do you drive on the left or right side of the road in peru? - for me he droving up the wrong lane.

Social Media Company's picture
Social Media Company
16 pencils

So if I buy a Toyota should I expect to fly off the road someday? Not a great message

HEROE®'s picture
HEROE®
39 pencils

buena idea, exelente imagen, top!

selectivememory's picture
selectivememory
44 pencils

Hey, I agree with too subtle, Maybe the Toyota should have been seen on the trail somewhere there, in the distance, since the idea is dangerous and here, so open-ended, one could wonder, are they safe? are they alive...which is very anti- 'drive safely'. So, you guys need to tie up these loose ends, no?

KingArt's picture
KingArt
49 pencils

it takes time to understand it...

ravishankarp's picture
ravishankarp
4 pencils

Nice creative

Naeem Khan's picture
Naeem Khan
26 pencils

For Award Good One.

Rt_solo91's picture
Rt_solo91
119 pencils

not to sure about this, i feel like its one of those "don't text and drive commercials.

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