Toyota Express Service: Cheetah

The angle seems wrong for a cheetah. I thought of a giraffe first and kept wondering about the connection of "fast service" and a "giraffe"...Perhaps they should have played more with the form of the hand to better convey the image of a cheetah.

I disagree that it looks like a giraffe. I think this is a very smart idea. Can't believe this is from Dubai though. I always thought that place was only good for making money. But refreshing work like this ad makes me change my perceptions.

Wow! Just pure wow! Great idea. Even better execution. In my mind, a definitive award winner (and yes, it looks like a Cheetah, though when someone says Giraffe, one looks at it some other way too)

just an OK idea, the art direction made it even worse than OK.

(sorry raman and jeevan, I hope this ad is not yours)

the fist properly forms the head of a cheetah, but I agree with lem, a cheetah's main position is horizontal, not to mention when you hand over the tools to help someone.
so finally rod's got the point.

The idea is a little forced. Art direction didn't help.

: : mystique : :

Dear Raman and Jeevan,

I really worry about the two of you. Though I'm sure it will win an award. At the New York Advertising Festival.

To the creatives in Dubai,
Today's a very sad day for you guys. You should be spanked for such work.

I Just do not like the idea of co-mingling the dependability factor of a new automobile with the
Unsavory notion of having to work on it. The tools have me envisioning buyer remorse. but then again maybe I myself have not had the best of luck in this area.
More to the point of conception the "cheetah" is not quite there.

Firstly, I have nothing to do with this ad. Secondly, I don't even know who Jeevan is...the ad has been done by Harshad and Shantesh. Thirdly, I don't care if it wins at New York or doesn't win at Cannes. It wins in my book.
Last but not least, JB, you ought to get not just spanked but your family jewels ought to be coated with honey and left to the mercy of crawling Amazonian rainforest ants. I've seen your comments over a number of jobs and there's not one positive comment. If you think you're so good, post a few of your ads and then we'll see who it is who truly deserves some spanking. Dubai may not be great when it comes to creating better work, but it surely doesn't have scum like you.

At first glance, I thought it was advertising the Eco-friendliness of Toyota's cars, with the cheetah arm mingled with the tools. sort of saying "our cars support the environment." just my 2 cents.

Brilliant idea! Excellent execution!! I loved this ad so much that I keep checking it
often to draw inspiration from.

- murali duggineni

I think this is a brilliant concept, but it could be presented in a much better way.So cheetah is basically depicting speed.A motion trail of the hand could be shown in the background..2-3 superimposed hand images....the case would beconcepting supporting visual.

Oh dear Raman,

I'm sure tons of things 'win in your book'. I bet you're a big Van Damme fan.

Yeah JB. I love Van Damme. And when and if I ever meet you (which would be a nightmare, so perish the thought), I would love to subject your nuts to a series of kickboxing chops (ah well, you don't have balls anyway, so let's perish the thought again.) Cheerios my dear man...the only award you'll ever win is your epitaph. Now, let's not waste any more of our good friends' time, and get on with life...

Let me get this straight Raman,

You love Van Damme?

You like cheetah patterns on a man?

And you are obsessed with testicles?

At least you got something straight JB...hallelujah!
I'm not one for character assassinations, which seems to be your forte.
So let's end this once and for all...
...I dare you to put 3 ads on this forum done personally by you (no cheating, because it's not too difficult to find out)
I have more than 100 friends in advertising, writers and art directors.
I shall personally request them to evaluate your work.
Each of these people will put their comments in on your work alone (not on your pet hate and peeves...see I told you I hate character assassination.)
And then we can decide whether it's about what I like or what people hate.
And whether people should even bother posting responses to the rantings of a frustrated, impotent, over the hill creative like you.
DO YOU DARE?

Lol.

Raman my dear boy. How old are you? 13?

JB, take the challenge, chicken shit.

Raman, accept JB's opinion. No one probited free speech on the net as far as i know.

From the looks of it, you both sound like thirteen year olds arguing about whether someone else's barbie doll is pretty or not.

Lol. Some guy with delusions of grandeur trying to sort it out. Thanks God!