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Toyota: Efficiency

Toyota: Efficiency
Your rating: None Average: 6.9 (37 votes)

Advertising Agency: Saatchi & Saatchi LA, USA
Creative Director: Ryan Jacobs
Art Directors: Joshua Gilman, Michael Gurman, Cindy Rowe
3D: Electric Art
Creative Director: Bruce Bigelow
Typography: Ilovedust UK
Creative Director: Mark Graham

15 Comments

Guest's picture
Guest | Thu, 2009-10-01 09:18

i love this, so simple.. but theres no toyota logo anywhere,.. where are these being displayed?

bknowlden's picture 3680 pencils
bknowlden | Thu, 2009-10-01 10:56

i remember this from about a month ago, it just wasn't for this brand...

--
brandon

www.brandonknowlden.com

Blashyrkh's picture 18347 pencils
Blashyrkh | Thu, 2009-10-01 11:39

Maybe you mean this ? http://adsoftheworld.com/media/print/audi_fuel_efficient_2

bknowlden's picture 3680 pencils
bknowlden | Thu, 2009-10-01 16:51

that's it, thanks for the link...

--
brandon

www.brandonknowlden.com

jsptrck404's picture 426 pencils
jsptrck404 | Thu, 2009-10-01 11:04

beautiful art direction. nice work, Ilovedust.

| think small |

alexander_bickov's picture 3321 pencils
alexander_bickov | Thu, 2009-10-01 12:03

I love this typography idea

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

Guest's picture
Guest | Thu, 2009-10-01 13:02

WHY IS THERE NO CLUE AS TO WHO THIS AD IS FOR. I gather from the credits it is Toyota. ARE THEY MAD???

Guest's picture
Guest | Thu, 2009-10-01 14:49

DIG IT! but unfortunately, as a first time viewer, i don't know what brand this is advertising. the only give-away is the agency name. so i assume it's for toyota.

skotopes's picture 2 pencils
skotopes | Thu, 2009-10-01 23:48

but borrowing from

http://adsoftheworld.com/media/print/brighton_language_school_deutsch

A stranger abroad's picture 435 pencils
A stranger abroad | Fri, 2009-10-02 00:35

No, there's no brand name. That is fine if these are posters at a Toyota dealer rather than media advertising. So not necessarily crazy.

If they are dealer posters, they are way better than most dealer posters. Otherwise, they are not great ideas, just typography. But would be good at POS.

mikeelrapido's picture 1943 pencils
mikeelrapido | Fri, 2009-10-02 02:41

Simple and great, good message!

<---------------SexInAds------------------>

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Guest's picture
Guest | Sat, 2009-10-03 03:43

there is no fking idea, its design 'as it is' in this space

Guest's picture
Guest | Tue, 2009-10-13 11:59

complete rip off of audi by bbh

ultraboon222's picture 220 pencils
ultraboon222 | Wed, 2009-10-21 21:16

These are displayed on billboards that have the logo on the installed on the outside of the billboard. I saw this one right before the Lincoln Tunnel going into NYC and there was "moving forward" small on the bottom right hand corner. It was obviously Toyota because the logo was about a quarter the size of the on built above the board itself. Cool to see in person.

Too many cooks in the kitchen....

AKH's picture 29 pencils
AKH | Tue, 2010-03-23 06:06

1960'S IDEA. We are in 2010...

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