Toyota: Don Quixote

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Copywriter: Flavio Pantigoso
Art Director: Christian Sánchez
Producer: Fiorella Barrantes
Photographer: Alex Freundt
Account Director: Manuel Ahumada
Account Executive: Karen Salkeld

April 2013


Shawali's picture
8440 pencils

The fact that they used actual Scrabble letters is confusing.

And why Don Quixote in particular?

Also, what does this have anything to do with cars?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Andrej Troha's picture
Andrej Troha
613 pencils

I agree. Scrabble is a bit confusing, a typewriter or a heap of lead letters would be less confusing.
Quixote is also a riddle, maybe because he was the *Ingenious* gentleman of la Mancha ;)
I don’t think scrabble has anything to do with cars per se. The concept is that everything looks simple, when it’s done. A novel, painting, sculpture… It’s the hidden process behind. Like playing a piano: all you need to do is press the right key at the right time.
Plus it's for concept vehicles, which are more art than functionality.

eins-eins-null's picture
894 pencils

WHAT THE...????? i doubt that only ONE customer would understand it. and even if: he wouldn't make the gap to the product.

pierrelastname's picture
2869 pencils

mmm no.

new is better's picture
new is better
125 pencils

inteligentoso al pedo

Log in or register to post comments