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Design room

Agency Network: 
Published/Aired: 
October 2008
Description: 

Print advertisment created by Publicis, Australia for Toyota, within the category: Automotive.

Advertising Agency: Publicis Mojo, Sydney, Australia

Comments (6)

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capywriter's picture
capywriter
Activity Score 5509

What with all the fake 3D elements... not really pretty.

karankal's picture
karankal
Activity Score 52

Yeah, with or without the 3d elements it feels like the same thing. I'd flip this over if ever I see this in print.

SeanMartin's picture
SeanMartin

Okay, at first glance I thought the gizmo over the guy in the centre was somehow *inside* the car, and I was trying to figure out exactly how that was supposed to work.

Confusing, with a somewhat lame message. *Every* car maker says this. Okay, and?

sneakyhands's picture
sneakyhands
Activity Score 1857

the line is a little clunky. i still get the concept, but engineer and assembling (especially quality control) are both true tests to me. it's the same with concept and execution (especially the quality control here too).

pscs's picture
pscs
Activity Score 440

stupid ad. pity it's such a good car.

Dale's picture
Dale
Activity Score 370

Bummer of an execution because I think the ad could work, it just doesn't here. The elements floating over the heads doesn't do it for me and I just wonder, "Is that a Mr. Fusion?"

- The only thing more rare than a good ad is a good guest comment -

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