Toyota: Dependability

Advertising Agency: Saatchi & Saatchi LA, USA
Creative Director: Ryan Jacobs
Art Directors: Joshua Gilman, Michael Gurman, Cindy Rowe
3D: Electric Art
Creative Director: Bruce Bigelow
Typography: Ilovedust UK
Creative Director: Mark Graham

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10 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

I like subtle logos but this is insane!

PERP's picture
PERP
433 pencils

It doesn't work at all without the logo, it's de-characterized.
Like this art though.

.: look for the green giant on the label :.

knockout3's picture
knockout3
56 pencils

Nice stuff

Guest's picture
Guest

I can't believe there are any positive comments about this campaign. They are crude first ideas (Not always the best ones) done so-so, and the agency is gonna get fired because some twat forgot the logo......

silvi's picture
silvi
4172 pencils

I think someone forgot the logo.

mikeelrapido's picture
mikeelrapido
1929 pencils

Well done!

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Guest's picture
Guest

where is the logo?

rolling.stone's picture
rolling.stone
2740 pencils

great art

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~ Quite obviously, I have gathered no moss ! ~

ultraboon222's picture
ultraboon222
220 pencils

Guys, I've seen it. These are billboards and the logo is on the outside of it.

Too many cooks in the kitchen....

Guest's picture
Guest

not a logo// headline treatment

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