Toyota: Curve

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Gino Bernabé
Art Director: Renzo Vásquez
Agency Producer: Malena Mellado
Account Supervisor: Manuel Ahumada
Account Executive: Aldo Gabilondo
Post Production: Midas Digital
Retouchers: David Vega, Raúl Pardo

March 2012


somecopywriter's picture
1113 pencils

Love this. It does feel more like a Land Rover ad which could be a good thing.

everartz's picture
7609 pencils

great! love it

| Everartz |

P.G. Aditya's picture
P.G. Aditya
40 pencils


Ad Analyst's picture
Ad Analyst


Ad Analyst's picture
Ad Analyst


Temple's picture
11319 pencils

Lol Sushil, these are never intended for the consumer, they are awards material. Honestly, do you believe Toyota would ever approve an ad with a broken barrier?

Nike Diesel's picture
Nike Diesel
13431 pencils


ZeSheep's picture
174 pencils

Clever....very clever!!!

Ad Analyst's picture
Ad Analyst

@ temple "THIS IS WHAT I HAD TO KNOW BECAUSE ALL THE ADS ON AOW ARE ALWAYS QUITE OPPOSITE AND TOO COMPLEX THAN THE COMMON VOGUE AND ADVERTISING PATTERN. I had asked to ivan several times that if all ads on front page is made by agency for award purpose or is it a client work.
THANKS temple for setting me free from a great confusion that any beginners can have. Form now i will take care about my comments

thedesignaddict's picture
5403 pencils

SUPER GOOD. I wish I did this.

ZaboZaboZabo's picture
595 pencils

This is one of the WORST photoshop I've ever seen. And the AD is absurdly fake, since it tells me - in a way - that I'll lose control and lose my life.

corporal_hicks's picture
365 pencils

Come on man. Execution is not that bad.

Ad Analyst's picture
Ad Analyst

@ZaboZaboZabo take reverse and start thinking about this ad from where you end. you will reach what this ad want to say.

fadirahhal's picture
235 pencils

Very nice shoot, simple and funny idea, the product is not there but i don't care...well done

Farragut's picture
236 pencils


Manoma's picture
1108 pencils

Top idea ;-)
Top rated.

alex valyukh's picture
alex valyukh
265 pencils


have a nice day

vlads's picture
539 pencils

this what we call flip the idea. great!

quentin's picture
56 pencils

same old idea

rfm399's picture
14 pencils

@Zabo, look carefully, the FJ broke the barrier going from the mountains into the road, not the other way around.

kleenex's picture
40654 pencils

love the concept.

R U serious's picture
R U serious
416 pencils


Say my name, say my name...

ceronauta's picture
121 pencils

Muy bueno !

Las ideas

nostico's picture
110 pencils

From that angle and with that specific background it looks more like an accident. I dont get why they used a cliff, they could have say the same with another background I like the idea, but not their final result. (angle & background)

christowood's picture
33 pencils


ambareeshashirivaram's picture
117 pencils

ha ha ok


kgeiger's picture
7287 pencils

Nice idea, adequately executed.

anooprp's picture
106 pencils

Fabulous. Way to go Peru!!!!

Anoop RP - Copywriter

federicoq's picture
43 pencils

looks like an accident.. i mean, cool idea but… miss of something.

Milan Solanki's picture
Milan Solanki
990 pencils

first impression is negative, forced idea

HellFish's picture
185 pencils

Very good idea.

Farragut's picture
236 pencils

I smell old nihilistic embittered hiper rational and jealous European comments for which the world gives a shit.

khalifa's picture
40 pencils

tranqui tio panti la grafica es genial antes y despues de esos comentarios, ¿porque alterarse?

Farragut's picture
236 pencils

Lo que digas tío Bechtle. Incluyendo quien creas que sea jaja.

khalifa's picture
40 pencils

jajaja cerca pero no mi querido panti alias Farragut, moscacojonera y sabe dios cual otro.

riyelam's picture
366 pencils

If the client don't approve it then he must be a jerk or empty-head...

eslam_designs's picture
55 pencils

Great Concept !!

Tuco's picture
285 pencils

it´s an "Wish I´ve done that" ad.

Ad Analyst's picture
Ad Analyst

whats going on

Tuco's picture
285 pencils

Dear Sushil, the client also pays the agencies for making an impression on consumers mind, so I think an ad as clever as this one wich perfectly fits for a 4x4 turck and none other product is gold for both the client and the agencie. Remember, the consumers are not dumb.

riyelam's picture
366 pencils

Sushil first thing first that don't make it personal. Second read the book Positioning by Jack Trout & Al Rise and grow up. Third don't try to hide your lack of artistic sens by saying that art is for gallery.

Chopper's picture
1015 pencils

Pay attention driving in the wong lane.

mockingbird's picture
238 pencils

done to death.

MaximeGK's picture
78 pencils

Not a good idea at all. Toyota should be focused on promoting safety after their faulty break incident. You should definitely NOT play with that type of humour for another 5 years. Why not use a tsunami while you are at it?

Senseless, please try again.

fuckcannes's picture
10 pencils

Buena Foto y nada más.
Pésima estrategia, en cualquier lugar de América Latina, eso siginifica accidente y hasta muerte, no me parece gracioso ni inteligente el aviso. Menos si hay algo así de grave de por medio. Toyota? Proactividad mal enfocada. Y eso de que la camioneta es 4x4 y se va por afuera de la carretera más visto que el aviso del escarabajo de Bernbach.

Ankur Agarwal.'s picture
Ankur Agarwal.
26 pencils

Too Good

angeyates's picture
127 pencils

hahaha amazing!!

grupax's picture
10 pencils

nice and clean, shame about the angle of the tracks, despite the cool details showing he drove up, you still get the wrong impression he drove off instead (also do you drive on the left or right side of the road in peru? - for me he droving up the wrong lane.

Social Media Company's picture
Social Media Company
16 pencils

So if I buy a Toyota should I expect to fly off the road someday? Not a great message

HEROE®'s picture
39 pencils

buena idea, exelente imagen, top!

selectivememory's picture
48 pencils

Hey, I agree with too subtle, Maybe the Toyota should have been seen on the trail somewhere there, in the distance, since the idea is dangerous and here, so open-ended, one could wonder, are they safe? are they alive...which is very anti- 'drive safely'. So, you guys need to tie up these loose ends, no?

KingArt's picture
49 pencils

it takes time to understand it...

Ravishankar679's picture
4 pencils

Nice creative

Naeem Khan's picture
Naeem Khan
26 pencils

For Award Good One.

Rt_solo91's picture
119 pencils

not to sure about this, i feel like its one of those "don't text and drive commercials.

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