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Curve

Agency: 
Published/Aired: 
March 2012
Description: 
Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Gino Bernabé
Art Director: Renzo Vásquez
Agency Producer: Malena Mellado
Account Supervisor: Manuel Ahumada
Account Executive: Aldo Gabilondo
Post Production: Midas Digital
Retouchers: David Vega, Raúl Pardo

Comments (55)

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Highest Rated

Ad Analyst's picture
Ad Analyst

whats going on

somecopywriter's picture
somecopywriter
Activity Score 1113

Love this. It does feel more like a Land Rover ad which could be a good thing.

everartz's picture
everartz
Activity Score 7609

great! love it

| Everartz |

P.G. Aditya's picture
P.G. Aditya
Activity Score 40

LOVE IT.

Ad Analyst's picture
Ad Analyst

Too SUBTLE.

Ad Analyst's picture
Ad Analyst

why?

Temple's picture
Temple
Activity Score 11337

Lol Sushil, these are never intended for the consumer, they are awards material. Honestly, do you believe Toyota would ever approve an ad with a broken barrier?

Nike Diesel's picture
Nike Diesel
Activity Score 13630

+1

ZeSheep's picture
ZeSheep
Activity Score 174

Clever....very clever!!!

Ad Analyst's picture
Ad Analyst

@ temple "THIS IS WHAT I HAD TO KNOW BECAUSE ALL THE ADS ON AOW ARE ALWAYS QUITE OPPOSITE AND TOO COMPLEX THAN THE COMMON VOGUE AND ADVERTISING PATTERN. I had asked to ivan several times that if all ads on front page is made by agency for award purpose or is it a client work.
THANKS temple for setting me free from a great confusion that any beginners can have. Form now i will take care about my comments
http://adsoftheworld.com/media/print/the_economist_brain

thedesignaddict's picture
thedesignaddict
Activity Score 5403

SUPER GOOD. I wish I did this.

ZaboZaboZabo's picture
ZaboZaboZabo
Activity Score 595

This is one of the WORST photoshop I've ever seen. And the AD is absurdly fake, since it tells me - in a way - that I'll lose control and lose my life.

corporal_hicks's picture
corporal_hicks
Activity Score 365

Come on man. Execution is not that bad.

Ad Analyst's picture
Ad Analyst

@ZaboZaboZabo take reverse and start thinking about this ad from where you end. you will reach what this ad want to say.

fadirahhal's picture
fadirahhal
Activity Score 235

Very nice shoot, simple and funny idea, the product is not there but i don't care...well done

Farragut's picture
Farragut
Activity Score 236

Greeeeeeeeeeeeaaaaaaaat.

Manoma's picture
Manoma
Activity Score 1108

Top idea ;-)
Top rated.

alex valyukh's picture
alex valyukh
Activity Score 265

perfect

have a nice day

vlads's picture
vlads
Activity Score 539

this what we call flip the idea. great!

quentin's picture
quentin
Activity Score 56

same old idea

rfm399's picture
rfm399
Activity Score 14

@Zabo, look carefully, the FJ broke the barrier going from the mountains into the road, not the other way around.

kleenex's picture
kleenex
Activity Score 43505

love the concept.

R U serious's picture
R U serious
Activity Score 416

Nice.

Say my name, say my name...

ceronauta's picture
ceronauta
Activity Score 121

Muy bueno !

Las ideas

nostico's picture
nostico
Activity Score 110

From that angle and with that specific background it looks more like an accident. I dont get why they used a cliff, they could have say the same with another background I like the idea, but not their final result. (angle & background)

christowood's picture
christowood
Activity Score 33

DESELLS THE PRODUCT.

ambareeshashirivaram's picture
ambareeshashirivaram
Activity Score 117

ha ha ok

@

kgeiger's picture
kgeiger
Activity Score 7287

Nice idea, adequately executed.

anooprp's picture
anooprp
Activity Score 106

Fabulous. Way to go Peru!!!!

Anoop RP - Copywriter

federicoq's picture
federicoq
Activity Score 43

looks like an accident.. i mean, cool idea but… miss of something.

Milan Solanki's picture
Milan Solanki
Activity Score 994

first impression is negative, forced idea

HellFish's picture
HellFish
Activity Score 185

Very good idea.

Farragut's picture
Farragut
Activity Score 236

I smell old nihilistic embittered hiper rational and jealous European comments for which the world gives a shit.

khalifa's picture
khalifa
Activity Score 40

tranqui tio panti la grafica es genial antes y despues de esos comentarios, ¿porque alterarse?

Farragut's picture
Farragut
Activity Score 236

Lo que digas tío Bechtle. Incluyendo quien creas que sea jaja.

khalifa's picture
khalifa
Activity Score 40

jajaja cerca pero no mi querido panti alias Farragut, moscacojonera y sabe dios cual otro.

riyelam's picture
riyelam
Activity Score 366

If the client don't approve it then he must be a jerk or empty-head...

eslam_designs's picture
eslam_designs
Activity Score 55

Great Concept !!

Tuco's picture
Tuco
Activity Score 289

it´s an "Wish I´ve done that" ad.

Ad Analyst's picture
Ad Analyst

whats going on

Tuco's picture
Tuco
Activity Score 289

Dear Sushil, the client also pays the agencies for making an impression on consumers mind, so I think an ad as clever as this one wich perfectly fits for a 4x4 turck and none other product is gold for both the client and the agencie. Remember, the consumers are not dumb.

riyelam's picture
riyelam
Activity Score 366

Sushil first thing first that don't make it personal. Second read the book Positioning by Jack Trout & Al Rise and grow up. Third don't try to hide your lack of artistic sens by saying that art is for gallery.

Chopper's picture
Chopper
Activity Score 1015

Pay attention driving in the wong lane.

mockingbird's picture
mockingbird
Activity Score 238

done to death.

MaximeGK's picture
MaximeGK
Activity Score 78

Not a good idea at all. Toyota should be focused on promoting safety after their faulty break incident. You should definitely NOT play with that type of humour for another 5 years. Why not use a tsunami while you are at it?

Senseless, please try again.

fuckcannes's picture
fuckcannes
Activity Score 10

Buena Foto y nada más.
Pésima estrategia, en cualquier lugar de América Latina, eso siginifica accidente y hasta muerte, no me parece gracioso ni inteligente el aviso. Menos si hay algo así de grave de por medio. Toyota? Proactividad mal enfocada. Y eso de que la camioneta es 4x4 y se va por afuera de la carretera más visto que el aviso del escarabajo de Bernbach.

Ankur Agarwal.'s picture
Ankur Agarwal.
Activity Score 26

Too Good

angeyates's picture
angeyates
Activity Score 127

hahaha amazing!!

grupax's picture
grupax
Activity Score 10

nice and clean, shame about the angle of the tracks, despite the cool details showing he drove up, you still get the wrong impression he drove off instead (also do you drive on the left or right side of the road in peru? - for me he droving up the wrong lane.

Social Media Company's picture
Social Media Company
Activity Score 16

So if I buy a Toyota should I expect to fly off the road someday? Not a great message

HEROE®'s picture
HEROE®
Activity Score 39

buena idea, exelente imagen, top!

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