Toyota Canada: Fuel Efficiency

The 2010 Prius. Canada's most fuel-efficient car.

Advertising Agency: Saatchi & Saatchi, Toronto, Canada
Creative Director: Brett Channer
Art Director: Basil Cowieson
Copywriter: Tal Wagman/Brett Channer
Group Account Director: Helyn Benard
Account Executive: Sara Abaza
Published: November 2009


Leafs fan's picture
Leafs fan
26 pencils

This is coming perilously close to being a pun. Perhaps just as dance marathons and daredevil stunts tried to draw people's attention away from the dreary news of the Great Depression, the resurrection of the pun/ play-on-words/ literation butchering of the English language in the 70's shall make a triumphant return to mask our woes. Shit.

morse's picture
16530 pencils

I like the simplicity.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

majx20's picture
58 pencils


Migzter13's picture
973 pencils

Compared to that last one.. this is way better.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

indo's picture
72 pencils

Nice one!

WillyLatasa's picture
616 pencils

The idea?

"Bright ideas bring better results"

Super Muhtar's picture
Super Muhtar
267 pencils

let's say again:


rolling.stone's picture
2740 pencils

lack smartness


~ Quite obviously, I have gathered no moss ! ~

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