Toyota Canada: Durability
Longergevity
Legendary build quality. It's part of every Toyota.
Advertising Agency: Saatchi & Saatchi, Toronto, Canada
Creative Director: Brett Channer
Art Director: Basil Douglas Cowieson
Copywriter: Tal Wagman/Brett Channer
Group Account Director: Helyn Benard
Account Executive: Sara Abaza
Published: November 2009
9 Comments
longergevity...! fuckingavism ... fulla crap-ivity...! :D
what, what and a what, what?
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
As I recall, Nissan did something very similar to this in the UK 5-10 years ago.
And yes, it was equally crappy when Nissan did it.
Almost every newspaper/magazine columnist keep coming up with atleast 3-4 such word play in each of their articles. Guess they will make great copy writers
reminds me the mercedes ad:
"superfect"
I speak just a little english, so i don´t get a sh.t!
IDEA?
"Bright ideas bring better results"
maybe we should say
"donefore"
many times...
...