Toyota Canada: Durability

Longergevity
Legendary build quality. It's part of every Toyota.

Advertising Agency: Saatchi & Saatchi, Toronto, Canada
Creative Director: Brett Channer
Art Director: Basil Douglas Cowieson
Copywriter: Tal Wagman/Brett Channer
Group Account Director: Helyn Benard
Account Executive: Sara Abaza
Published: November 2009

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8 comments

majx20's picture
majx20
58 pencils

longergevity...! fuckingavism ... fulla crap-ivity...! :D

Migzter13's picture
Migzter13
973 pencils

what, what and a what, what?

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

desailly's picture
desailly
470 pencils

As I recall, Nissan did something very similar to this in the UK 5-10 years ago.

And yes, it was equally crappy when Nissan did it.

pencilreturns's picture
pencilreturns
99 pencils

Almost every newspaper/magazine columnist keep coming up with atleast 3-4 such word play in each of their articles. Guess they will make great copy writers

Super Muhtar's picture
Super Muhtar
267 pencils

reminds me the mercedes ad:
"superfect"

silvi's picture
silvi
4172 pencils

I speak just a little english, so i don´t get a sh.t!

WillyLatasa's picture
WillyLatasa
616 pencils

IDEA?

"Bright ideas bring better results"

Super Muhtar's picture
Super Muhtar
267 pencils

maybe we should say

"donefore"

many times...

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