Toyota Camry: Projection room

Advertising Agency: Publicis Mojo, Sydney, Australia


trax's picture
4 pencils

is it actually so intricate??!!

karankal's picture
52 pencils

If I was a big-time engineer for Toyota, I'd request a chair as a minimum requirement.

Crisp One's picture
Crisp One
2007 pencils

agreed, but a desk would be pushing it.

karankal's picture
52 pencils

Or the guy could just be standing. I;m sure that Image could be dragged so he won't need to bend. I remember the TVC of a touch screen computer and when I compare it with this, well, this just falls apart.

OMaxweller's picture
79 pencils

The copy on this ad is excellent. Simple but executed perfectly.

Nthngmn's picture
626 pencils

You used a Sharpie, Bill? The fuck, man?!

MINAKA MORI's picture
90 pencils

good copy

Don't try to stand out of the crowd; avoid crowds altoghether.

Hibon's picture
3736 pencils

yes, good copy. (the most important part of a ad is WORDS and not photoshop)
Question: How comme these guys (Publicis) work for Toyota ? they should work for Renault !

Simple ideas are the best !

Dale's picture
370 pencils

Oh what a feeling! Here's a guy hunched over with a sharpie working on a headlight...

The ad doesn't grab me. I agree the copy is well written, but it's also very close to Bernbach's VW ads (Lemon in particular). I'm not shouting the obligatory adsoftheworld "been done!", but this ad feels a bit flat to me.

- The only thing more rare than a good ad is a good guest comment -

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