Toyota Camry: Projection room

Advertising Agency: Publicis Mojo, Sydney, Australia

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10 comments

trax's picture
trax
4 pencils

is it actually so intricate??!!

karankal's picture
karankal
52 pencils

If I was a big-time engineer for Toyota, I'd request a chair as a minimum requirement.

Crisp One's picture
Crisp One
2007 pencils

agreed, but a desk would be pushing it.

karankal's picture
karankal
52 pencils

Or the guy could just be standing. I;m sure that Image could be dragged so he won't need to bend. I remember the TVC of a touch screen computer and when I compare it with this, well, this just falls apart.

OMaxweller's picture
OMaxweller
79 pencils

The copy on this ad is excellent. Simple but executed perfectly.

Nthngmn's picture
Nthngmn
626 pencils

You used a Sharpie, Bill? The fuck, man?!

MINAKA MORI's picture
MINAKA MORI
90 pencils

good copy

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Don't try to stand out of the crowd; avoid crowds altoghether.

Hibon's picture
Hibon
3731 pencils

yes, good copy. (the most important part of a ad is WORDS and not photoshop)
Question: How comme these guys (Publicis) work for Toyota ? they should work for Renault !

Simple ideas are the best !

Dale's picture
Dale
370 pencils

Oh what a feeling! Here's a guy hunched over with a sharpie working on a headlight...

The ad doesn't grab me. I agree the copy is well written, but it's also very close to Bernbach's VW ads (Lemon in particular). I'm not shouting the obligatory adsoftheworld "been done!", but this ad feels a bit flat to me.

- The only thing more rare than a good ad is a good guest comment -

Guest commenter's picture
Guest commenter

sex

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