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Toyota Camry Hybrid: 47 tanks

Toyota Camry Hybrid: 47 tanks
Your rating: None Average: 6.9 (26 votes)

A single superhighway that stretches the globe. Exits in NY, LA, Madrid, Tokyo and all that lies between. It’s far from reality, but the car that could travel it on only 47 tanks is not. The 2010 Camry Hybrid, with a combined 34 mpg rating, can get up to 526 miles on one fill-up.* That’s the entire circumference of the Earth on a mere 47 tanks. Embrace tomorrow in the 2010 Camry Hybrid. Learn more at toyota.com

Advertising Agency: Saatchi & Saatchi LA, Torrance, USA
Creative Directors: Steve Chavez, Dino Spadavecchia, Napper Tandy, Greg Wells
Art Director: Nicholas Luckett
Copywriter: Eric Burnett
Illustrator: Syd Mead
Published: January 2009

6 Comments

Guest's picture
Guest | Tue, 2009-03-31 08:34

i love this art.
very futuristic.
it reminds me some old science fiction drawings...

anotheropinion's picture 132 pencils
anotheropinion | Tue, 2009-03-31 10:30
8

Great art direction

Guest's picture
Guest | Tue, 2009-03-31 16:47

I agree it does take you back. The illustrator syd mead did a lot of the science fiction drawings you maybe referring to.
good call team S&S.

Guest's picture
Guest | Thu, 2009-04-02 02:27

Love the art, not the copy. Too complicated.... lost interest in half the way.....

Guest's picture
Guest | Wed, 2009-04-29 03:23

I love art, but the degree of reason to overcome Almlzumh relations based on the reflection in the presence

Hiperion's picture 3108 pencils
Hiperion | Thu, 2011-02-03 11:05
3

tacky art direction
obvious concept

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