14 comments

creative420's picture
creative420
279 pencils

I don't know.. had to go through the entire campaign coupla times.. but still the WOW factor is missing.. Execution is good on a students level.. but dunno what is missing.. I guess I'll wait for few other creative to comment on this.

futura's picture
futura
148 pencils

The wow is guess that the car is kinda hiding because it's not effecting the nature. Nice visual, good concept. Like it ;)

matat's picture
matat
40 pencils

i dont get it, please help coz i feel stupid....

creative420's picture
creative420
279 pencils

Yeah.. but the Smart one is Awesome!!

matat's picture
matat
40 pencils

oh i just got it, its cute, small impact on the enviroment...not WOW, but nice.

futura's picture
futura
148 pencils

The students who have done it produced it 2 years ago ;) but the smart one is nice too.

Tapper's picture
Tapper
490 pencils

I think I get your opinion on this now Futura. Only just after 3 times. Its been done for smart car, end of story.

Strip. Strip. Strip.

creative420's picture
creative420
279 pencils

Hey Futura! You sound like one of the staff people at Miami Ad School. Bet you're defending this idea for past 2 years I guess. :p It is a decent take but Smart Campaign is awesome.

futura's picture
futura
148 pencils

Hey Neimad, it's been done for Toyota first, now this is the end of the story.

Hey creative420. I am not a staff member and not defending it at all, just giving my opinion like you too.

Stigset's picture
Stigset
1456 pencils

How do you know it was done 2 years ago then ?

creative420's picture
creative420
279 pencils

Hey Mr. Futura! Don't contradict your name. Predict. Stop wasting your time from defending it. Judgement is scribbled. Lets just wait for some new postings.

Joe76's picture
Joe76
772 pencils

Could somebady plz explain it to me? I still don´t get it :( ...or maybe it just doesn´t working for me. Help.

Maxwedge's picture
Maxwedge
558 pencils

This one works better, but still a pretty straight line concept. The bean counters will like the cheap production budget.

elguardian's picture
elguardian
2 pencils

smart's campaing won the great prix FIAP 2007, in my opinion the Toyota work is the same idea an concept, but with an different aplication.

copy or coincidence?????

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