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Bird

Published/Aired: 
December 2010
Description: 

Institutional print campaign for christmas holidays.

If you have read this and you didn’t realize there are two “a”, imagine all you can’t see when you drink and drive. Don’t drink & drive, please.
Toyota

Advertising Agency: Saatchi & Saatchi, Madrid, Spain
Creative Director: Miguel Roig
Art Director: Mauricio Duque
Copywriter: Jonay Sosa
Account Director: Jesus Ovejero
Account Executive: Eva galan
Photographer: Getty Images

Comments (24)

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Highest Rated

ad6426's picture
ad6426
Activity Score 103

Like. It makes the reader think twice.
But I'm not so sure if the message is strong enough to stay with the reader for long.

Billoughsby's picture
Billoughsby
Activity Score 5144

I have to agree that's a
a cute campaign idea.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

brookjohnston's picture
brookjohnston
Activity Score 296

Even after reading the body copy once, I didn't see it. I think I'm drunk.

sabermudez's picture
sabermudez
Activity Score 22

i thought it was a spelling mistake

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Do you always count vowels when you read?

luispiter's picture
luispiter
Activity Score 2756

good idea.. i like the concept

Unicerebral's picture
Unicerebral
Activity Score 45

Simple y efectivo.
Buen trabajo chicos!

ThatsBeenDone's picture
ThatsBeenDone
Activity Score 10

ah aonther opitcal illsiuon kinda ad. ' hye look thsi is a fun illsuion...hwo can we use it in an ad?'
been dnoe soooo mnay times....and in better wyas. rlleay borign and same tirck 3 times? bad.

( hey... did you notice that my comment......Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.)

Billoughsby's picture
Billoughsby
Activity Score 5144

I subscribe wholeheartedly to that credo and follow it assiduously in all my correspondence.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Boxey's picture
Boxey
Activity Score 8881

To kill a headline. "If you read this and didn't realize that mockingbird is one word..."

jackblack's picture
jackblack
Activity Score 2350

Hmmm...

aMm's picture
aMm
Activity Score 60

nice one,,,,,

aMm

Nude Copy's picture
Nude Copy
Activity Score 1054

ThatsBeenDone spoke for me :)

copycopycopy's picture
copycopycopy
Activity Score 148

Ah it got me alright!

Sdb's picture
Sdb
Activity Score 1362

Well done... Its amazing that seriously I missed it!

suresh90's picture
suresh90
Activity Score 620

its really nice :)

ssguixi's picture
ssguixi
Activity Score 213

This, is, pointless

morse's picture
morse
Activity Score 17364

Fun idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sintra's picture
sintra
Activity Score 699

that makes two of us

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
Activity Score 78

i like it..... its a " hey dude read this" print ad.. not sure if its got that kick

vohuynhan's picture
vohuynhan
Activity Score 12

i'm drunk. hi

Tarquin Biscuitbarrel's picture
Tarquin Biscuit...
Activity Score 18

But I'm not drunk... so the idea falls flat.

toomuchflystyles's picture
toomuchflystyles
Activity Score 150

Forced

MidasTouch's picture
MidasTouch
Activity Score 1024

It's a known concept (those videos where following a ball makes you miss a huge point) but it works to me!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ad6426's picture
ad6426
Activity Score 103

Like. It makes the reader think twice.
But I'm not so sure if the message is strong enough to stay with the reader for long.

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