Toyota: Bird

If you have read this and you didn’t realize there are two “a”, imagine all you can’t see when you drink and drive. Don’t drink & drive, please.
Toyota

Institutional print campaign for christmas holidays.

Advertising Agency: Saatchi & Saatchi, Madrid, Spain
Creative Director: Miguel Roig
Art Director: Mauricio Duque
Copywriter: Jonay Sosa
Account Director: Jesus Ovejero
Account Executive: Eva galan
Photographer: Getty Images
Published: December 2010

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24 comments

Billoughsby's picture
Billoughsby
5091 pencils

I have to agree that's a
a cute campaign idea.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

brookjohnston's picture
brookjohnston
296 pencils

Even after reading the body copy once, I didn't see it. I think I'm drunk.

sabermudez's picture
sabermudez
22 pencils

i thought it was a spelling mistake

Blashyrkh's picture
Blashyrkh
32698 pencils

Do you always count vowels when you read?

luispiter's picture
luispiter
2756 pencils

good idea.. i like the concept

Unicerebral's picture
Unicerebral
29 pencils

Simple y efectivo.
Buen trabajo chicos!

ThatsBeenDone's picture
ThatsBeenDone
10 pencils

ah aonther opitcal illsiuon kinda ad. ' hye look thsi is a fun illsuion...hwo can we use it in an ad?'
been dnoe soooo mnay times....and in better wyas. rlleay borign and same tirck 3 times? bad.

( hey... did you notice that my comment......Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.)

Billoughsby's picture
Billoughsby
5091 pencils

I subscribe wholeheartedly to that credo and follow it assiduously in all my correspondence.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Boxey's picture
Boxey
8885 pencils

To kill a headline. "If you read this and didn't realize that mockingbird is one word..."

jackblack's picture
jackblack
2230 pencils

Hmmm...

aMm's picture
aMm
60 pencils

nice one,,,,,

aMm

Nude Copy's picture
Nude Copy
1058 pencils

ThatsBeenDone spoke for me :)

copycopycopy's picture
copycopycopy
148 pencils

Ah it got me alright!

Sdb's picture
Sdb
1364 pencils

Well done... Its amazing that seriously I missed it!

suresh90's picture
suresh90
620 pencils

its really nice :)

ssguixi's picture
ssguixi
215 pencils

This, is, pointless

morse's picture
morse
15439 pencils

Fun idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sintra's picture
sintra
699 pencils

that makes two of us

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
78 pencils

i like it..... its a " hey dude read this" print ad.. not sure if its got that kick

vohuynhan's picture
vohuynhan
12 pencils

i'm drunk. hi

Tarquin Biscuitbarrel's picture
Tarquin Biscuit...
18 pencils

But I'm not drunk... so the idea falls flat.

toomuchflystyles's picture
toomuchflystyles
121 pencils

Forced

MidasTouch's picture
MidasTouch
1024 pencils

It's a known concept (those videos where following a ball makes you miss a huge point) but it works to me!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ad6426's picture
ad6426
103 pencils

Like. It makes the reader think twice.
But I'm not so sure if the message is strong enough to stay with the reader for long.

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