Toyota: Bird

If you have read this and you didn’t realize there are two “a”, imagine all you can’t see when you drink and drive. Don’t drink & drive, please.

Institutional print campaign for christmas holidays.

Advertising Agency: Saatchi & Saatchi, Madrid, Spain
Creative Director: Miguel Roig
Art Director: Mauricio Duque
Copywriter: Jonay Sosa
Account Director: Jesus Ovejero
Account Executive: Eva galan
Photographer: Getty Images
Published: December 2010

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Billoughsby's picture
5091 pencils

I have to agree that's a
a cute campaign idea.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

brookjohnston's picture
296 pencils

Even after reading the body copy once, I didn't see it. I think I'm drunk.

sabermudez's picture
22 pencils

i thought it was a spelling mistake

Blashyrkh's picture
32701 pencils

Do you always count vowels when you read?

luispiter's picture
2756 pencils

good idea.. i like the concept

Unicerebral's picture
29 pencils

Simple y efectivo.
Buen trabajo chicos!

ThatsBeenDone's picture
10 pencils

ah aonther opitcal illsiuon kinda ad. ' hye look thsi is a fun illsuion...hwo can we use it in an ad?'
been dnoe soooo mnay times....and in better wyas. rlleay borign and same tirck 3 times? bad.

( hey... did you notice that my comment......Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.)

Billoughsby's picture
5091 pencils

I subscribe wholeheartedly to that credo and follow it assiduously in all my correspondence.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Boxey's picture
8885 pencils

To kill a headline. "If you read this and didn't realize that mockingbird is one word..."

jackblack's picture
2261 pencils


aMm's picture
60 pencils

nice one,,,,,


Nude Copy's picture
Nude Copy
1058 pencils

ThatsBeenDone spoke for me :)

copycopycopy's picture
148 pencils

Ah it got me alright!

Sdb's picture
1364 pencils

Well done... Its amazing that seriously I missed it!

suresh90's picture
620 pencils

its really nice :)

ssguixi's picture
215 pencils

This, is, pointless

morse's picture
15627 pencils

Fun idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sintra's picture
699 pencils

that makes two of us

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
78 pencils

i like it..... its a " hey dude read this" print ad.. not sure if its got that kick

vohuynhan's picture
12 pencils

i'm drunk. hi

Tarquin Biscuitbarrel's picture
Tarquin Biscuit...
18 pencils

But I'm not drunk... so the idea falls flat.

toomuchflystyles's picture
121 pencils


MidasTouch's picture
1024 pencils

It's a known concept (those videos where following a ball makes you miss a huge point) but it works to me!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ad6426's picture
103 pencils

Like. It makes the reader think twice.
But I'm not so sure if the message is strong enough to stay with the reader for long.

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