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Bag

Agency: 
Published/Aired: 
May 2009
Description: 
Advertising Agency: Tiempo BBDO Madrid, Spain
Creative Director / Copywriter: Alberto Jaén
Art Directors: Martín Martínez, Marion Dönneweg
Design Company: m Barcelona
Art Buyer: Mayte Carabias

Comments (14)

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Highest Rated

Guest's picture
Guest

so what

Guest's picture
Guest

good

jeann's picture
jeann
Activity Score 107

i like the tagline.
but not the visual though.
room for improvement.
(:

dadada's picture
dadada
Activity Score 1720

the best of the series, courageous headline. Like it.

Everybody is creative, be yourself.

consolidated.db's picture
consolidated.db
Activity Score 545

I agree. A fun, light and engaging campaign.

I like it too.

qasavara's picture
qasavara
Activity Score 13

niceeeee... i like this.. nice tag line, that make u giggling..
but the bag background is too plain i think

pabloaotw's picture
pabloaotw
Activity Score 235

Available from other brands in a few years??? Available since 1993, when Smart appeared!!!

WeirdDog's picture
WeirdDog
Activity Score 209

Smart is for 2. iQ is for 4. I choose iQ. Nice campaign.

pabloaotw's picture
pabloaotw
Activity Score 235

Come on... is the same product concept...

Guest's picture
Guest

very nice campaign and beautiful car!!!!

Guest's picture
Guest

Like the headline which is brave for Toyota but the art direction needs some work.

Especially the having something in each corner thing, it's very distracting to the eye and weakens the ad.

Guest's picture
Guest

4 people fit in that car. I think not

hidearshake's picture
hidearshake
Activity Score 132

u've got a VERY SMALL IQ!

WeirdDog's picture
WeirdDog
Activity Score 209

Yes in did. 4 people fit in iQ. I think that's "smarter".

Guest's picture
Guest

so what

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