Toyota: 2 Sides

New prado. Amazing from every point of view.

Advertising Agency: Executive Center, Luanda, Angola
Creative Directors: António Páscoa, Cláudio Rafael
Art Director: João Martins
Copywriter: Lúcio Abrunhosa
Photographer: Leo Rocha
Published: February 2010

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SAM75's picture
218 pencils

I like this car.
But about the ad: Not bad. I give it 5

restless_r's picture
277 pencils

not award winning stuff ,, but it sells ,,, nice ad

xcreativity's picture
2374 pencils

I think it falls in the category of cliché. Although I think it's a good ad for its purpose.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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ZiggyZiggy's picture
5 pencils

Oh, come on! That's what you get when the client hands you a scamp and goes, "I'm thinking of something like this...". To be helpful and respectful, don't put this in you book.

morse's picture
15714 pencils

I guess it's ok coming from a developing market. But not much of an idea. And the execution looks really fake.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alexander_bickov's picture
3279 pencils

I love this idea

faysal121's picture
37 pencils

gud concept I've used this idea for Terios Daihatsu but ur execution is nice

Mandark's picture
407 pencils

yes...i bet this car could scare a lot of wildlife... poachers will be so happy to buy one.

it's kid of clisee...the city-offroad thing.

"U think it's perfect?! Press delete and start again!"

Brain-Art's picture
1101 pencils

Will work. Clear message

Dzsoi's picture
5269 pencils

It is not a huge idea, but one can totally get it and the situation is somehow just... cute enough to attract me.

advocate's picture
268 pencils

bad proportion...etc.

Hibon's picture
3731 pencils

Nice idea and it work's.

Simple ideas are the best !

alausa's picture
1416 pencils

Cute, clear.

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