Toyota: 2 Sides
New prado. Amazing from every point of view.
Advertising Agency: Executive Center, Luanda, Angola
Creative Directors: António Páscoa, Cláudio Rafael
Art Director: João Martins
Copywriter: Lúcio Abrunhosa
Photographer: Leo Rocha
Published: February 2010
13 comments
I like this car.
But about the ad: Not bad. I give it 5
not award winning stuff ,, but it sells ,,, nice ad
I think it falls in the category of cliché. Although I think it's a good ad for its purpose.
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Alexandre Brito
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Oh, come on! That's what you get when the client hands you a scamp and goes, "I'm thinking of something like this...". To be helpful and respectful, don't put this in you book.
I guess it's ok coming from a developing market. But not much of an idea. And the execution looks really fake.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
I love this idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
gud concept I've used this idea for Terios Daihatsu but ur execution is nice
yes...i bet this car could scare a lot of wildlife... poachers will be so happy to buy one.
it's kid of clisee...the city-offroad thing.
"U think it's perfect?! Press delete and start again!"
Will work. Clear message
It is not a huge idea, but one can totally get it and the situation is somehow just... cute enough to attract me.
bad proportion...etc.
Nice idea and it work's.
Simple ideas are the best !
Cute, clear.