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Toyo Tires: Motorsport

Toyo Tires: Motorsport
Your rating: None Average: 6 (3 votes)

Agency: BMZ+more, Duesseldorf, Germany
Creative Director: Stephan Zilges
Art Director: Eike Rojahn
Copywriter: Nils Kretzer
Retouching: Recom, Christian Schemer

10 Comments

pixelbomb1's picture 2585 pencils
pixelbomb1 | Fri, 2007-01-12 19:14

german engineering, japanase product. good combo.

Sincerely,
Arnold Santillan
714-206-2459

B128's picture 394 pencils
B128 | Fri, 2007-01-12 19:16

Love the art direction, use of type too.

PeteHH's picture 202 pencils
PeteHH | Fri, 2007-01-12 20:44

The copies are absolutely nice. The artwork is also decent with only little room for progression. The ugly logo destroys things a bit.

popdistortion's picture 1612 pencils
popdistortion | Fri, 2007-01-12 21:05

Have to agree with that. Why is the logo floating like that anyway? They could have just degraded it to the bottom right corner for a more appealing image.

http://www.reinhardkrug.de/

TheAdMad's picture 557 pencils
TheAdMad | Fri, 2007-01-12 22:41

'Why is the logo floating like that anyway? They could have just degraded it to the bottom right corner for a more appealing image'

Agree. Doesn't look 'visualy correct'
But if you check all the ads you'll see the logo is used as the signature for what's written, then it's ok ;)

www.TheAdMad.blogspot.com

The Ad Mad

Desi's picture 1052 pencils
Desi | Fri, 2007-01-12 23:53

AdMad that logo is a sign off to the copy. Though I feel the hand written copy could have been more 'green hellish'.

Desi
www.DesiCreative.com

kre8's picture 993 pencils
kre8 | Sat, 2007-01-13 00:34

these ads are making a conscious effort to be different.
putting the logo in the right hand corner would make them just like everyone else.
hats off for breaking the rules (a bit) guys.

advertisingenius's picture 60 pencils
advertisingenius | Sat, 2007-01-13 07:42

Well done. No need to change a thing.

Edwin

I am a god, not "The God" but a god.

aj's picture 168 pencils
aj | Sat, 2007-01-13 19:24

love these ads man!
instead of using that annifont if it was actual handwriting it would have been nearly perfect!
its great nonetheless!

tsunamilaw's picture 114 pencils
tsunamilaw | Mon, 2007-01-15 06:48

wow...superb! I can see award fever is heating up!

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