Toy Kingdom: Unemployment Form

It's great to be a kid.

Advertising Agency: Canvas, South Africa
Creative Director: Michael Ipp
Art Director: Matthew Grobler
Copywriter: Shannon Devy
Business Director: Jackie St Clair Moor
Retoucher: Luke Anderson
Photographer: Lyndon Skibbe


Mongoose's picture
4981 pencils

The entire series missed it by a whole 9 yards. It lacks insight!
Whats the correlation of Brand and visual. The idea is very weak, trying to benefit from the contrast of kids innocence and sensitive documents, surely does not cut!

Try on other avenue that makes a parent feel the pinch. May be when kids draw on your car or LED TV.

Make the logo Bigger and the black, Darker!

linneagudmundson's picture
281 pencils

It reminds me of boring everyday musts, and kids with no real papers to draw. Where is the "It's great to be a kid"-ness?

Forgive the spelling, am swedish..

Masterchef's picture
8 pencils

Kids draw hearts and fairies. Adults fill in unemployment forms. Awesome work. You people are slow.

Adliber's picture
174 pencils

If we're saying our kids are going to one day end up being in the unemployment line, then I'd rather have mine studying; not playing.

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