Comments (18)

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braindrain's picture
Activity Score 240

A great ad that actually (gasp) shows the product benefit. Nicely done.

the_ashlands's picture
Activity Score 1394

i cant stop picturing that scene with mic dundee making that guy do this with all his coke! ahahah

addyhoch10's picture
Activity Score 2592

yeah, dundee rocks. at least he did in the 80s.
nice ad

ellehcimeo's picture
Activity Score 3516

Beautiful thinking.

popdistortion's picture
Activity Score 1592

Inspirational work.

squirrely's picture
Activity Score 316

I don't get it. Sorry.

TheTrickster's picture
Activity Score 53

I'm so sick and tired of "creatives" simply just stealing ideas that has been done before. We should expect a little bit more from an agency like JWT. Someone inside there must have known that the excact same thing has been done beore for another pastille. To all of you commenting and saying what a great idea this is: You're right, but you're wrong. It is a great idea, but it's overused. Read some more books on ads (like Taschen books) so you don't fall in the same copycat-trap as JWT Italy.

SanBruno's picture
Activity Score 20

JWT: Just Wasting Time

mikelite's picture
Activity Score 1031

I'm sorry, this ad just put me to sleep, did I miss anything?

Desi's picture
Activity Score 1052

Must be cultural, i don't get it 'sigh'
Somebody please explain. I feel stupid.

ivan's picture

When people are sick they put a bowl of hot water with chamomile in it and inhale to get better. You can do the same with just one piece of Halls candy.

Axxl's picture
Activity Score 208

Haven't I seen this idea before somewhere. For another client? Hmm...

drizae's picture
Activity Score 503

It's a great insight, a shame if it has been done before :/

Fail Harder.

DDBill's picture
Activity Score 120

mayb jus a coincidence... cant said its copycat....

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

cooties's picture
Activity Score 180

i saw a tvc this year on cannes website. same thing. won a bronze lion or somethin. maybe same guys did the tv and now turned it into a print ad.

giopa's picture
Activity Score 16

We've done film and press in the same time. Film won bronze lion in cannes and press silver at eurobest.
If somebody knows some campaign similar or equal, please let me know in this blog, with examples, (name of product, state of issue ecc..).

apfelbutzen's picture
Activity Score 44

funny !

BLACKPIXEL's picture
Activity Score 468