Tourism Victoria: Lose yourself

Advertising Agency: Publicis Mojo, Melbourne, Australia
Creative Director: Leon Wilson
Illustrator: Biddy Maroney
Art Director: Barbara Humphries
Copywriter: Lea Egan

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11 comments

everartz's picture
everartz
7611 pencils

so?

| Everartz |

AmOgodzzz's picture
AmOgodzzz
826 pencils

This is a great approach to tourism advertising. And I personally love ads that go against the grain visually and don't look like "ads" but more like magazine editorial pages. The only problem with this piece is that it says nothing about the uniqueness of Melbourne and makes it look like just another city, which is the problem with almost all tourism ad campaigns.

CGilb09's picture
CGilb09
572 pencils

When my eyes see artwork this busy, my hands turn to the next page.

Tweet tweet: @ThisAbility

michelangelo_of_ad's picture
michelangelo_of_ad
408 pencils

How many hours of brainstorm concocted this rather conniving one liner: Lose yourself? and with that in mind created this lame, overdone, concept.

smh

michelangelo_of_ad's picture
michelangelo_of_ad
408 pencils

How many hours of brainstorm concocted this rather conniving one liner: Lose yourself? and with that in mind created this lame, overdone, concept.

smh

Leland's picture
Leland
95 pencils

Actually Tourism Melbourne have used this line for years.

alexander_bickov's picture
alexander_bickov
3279 pencils

I think nice game idea.

iT-iS-i's picture
iT-iS-i
1721 pencils

rip off of the Merc ads that got cannes this year...

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

great ad! i've been told melbourne is as boring as this ad portays it to be

Guest's picture
Guest

If you didn't see on the bottom right corner, it states that this is 'Melbourne's Theatre District', not Melbourne itself. There is a lot to do in Melbourne, this advert only shows you the importance of theatre in this city.

Maybe before you make a comment, read the advert properly, because sadly, you have just made a fool of yourself.

And if you knew anything about Melbourne's theatre culture, you'd see that the advert works in that aspect.

Guest's picture
Guest

To 'Guest' from Monday 2009-08-03.

If you didn't see on the bottom right corner, it states that this is 'Melbourne's Theatre District', not Melbourne itself. There is a lot to do in Melbourne, this advert only shows you the importance of theatre in this city.

Maybe before you make a comment, read the advert properly, because you have just made a fool of yourself. And if you knew anything about Melbourne's theatre culture, you'd see that the advert works in that aspect.

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