Tourism Victoria: Lose yourself
Advertising Agency: Publicis Mojo, Melbourne, Australia
Creative Director: Leon Wilson
Illustrator: Biddy Maroney
Art Director: Barbara Humphries
Copywriter: Lea Egan
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11 Comments
so?
| Everartz |
This is a great approach to tourism advertising. And I personally love ads that go against the grain visually and don't look like "ads" but more like magazine editorial pages. The only problem with this piece is that it says nothing about the uniqueness of Melbourne and makes it look like just another city, which is the problem with almost all tourism ad campaigns.
When my eyes see artwork this busy, my hands turn to the next page.
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How many hours of brainstorm concocted this rather conniving one liner: Lose yourself? and with that in mind created this lame, overdone, concept.
smh
"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec
How many hours of brainstorm concocted this rather conniving one liner: Lose yourself? and with that in mind created this lame, overdone, concept.
smh
"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec
Actually Tourism Melbourne have used this line for years.
I think nice game idea.
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
rip off of the Merc ads that got cannes this year...
:: Put your ears against the ground so i can walk over what you heard::
great ad! i've been told melbourne is as boring as this ad portays it to be
If you didn't see on the bottom right corner, it states that this is 'Melbourne's Theatre District', not Melbourne itself. There is a lot to do in Melbourne, this advert only shows you the importance of theatre in this city.
Maybe before you make a comment, read the advert properly, because sadly, you have just made a fool of yourself.
And if you knew anything about Melbourne's theatre culture, you'd see that the advert works in that aspect.
To 'Guest' from Monday 2009-08-03.
If you didn't see on the bottom right corner, it states that this is 'Melbourne's Theatre District', not Melbourne itself. There is a lot to do in Melbourne, this advert only shows you the importance of theatre in this city.
Maybe before you make a comment, read the advert properly, because you have just made a fool of yourself. And if you knew anything about Melbourne's theatre culture, you'd see that the advert works in that aspect.