26 comments

Guest's picture
Guest

?

Guest's picture
Guest

I don't get it neither.
Maybe we should learn more about the culture of Emirates. :/

Guest's picture
Guest

brilliant! just brilliant! cannes gold! what you dont get it? must be you.. has to be..

picktokyo's picture
picktokyo
1404 pencils

if this even shortlisted at cannes I'll quit

jai hind's picture
jai hind
356 pencils

do quit right away and do the advertising world a favour
don't just waste your time, when you can't understand
a creative job

jai hind
art director

Guest's picture
Guest

It makes sense for people who know a bit about world cultures. And no - you do not have to be emirati to understand this.

Guest's picture
Guest

funny that you post yourself - but its the same way of advertising - that we never understand - same like the islamic suicide killers

Guest's picture
Guest

Here we go again, stereotyping religions and cultures that we are ignorant about... let's stick to the technical aspects of advertising and design shall we?

jai hind's picture
jai hind
356 pencils

Why do they become suicide bombers? Please do not say you do not know the answer.

jai hind
art director

Guest's picture
Guest

uh...?

trueblue's picture
trueblue
2453 pencils

black and white represent man and woman, cause in emirates man wear white, while women are in always ellegant black! plus the white is bigger, as a man should be! whan we're already stereotyping...

Guest's picture
Guest

this is simple.. the white is better than the black... is to show that islam love americans stile of life.

Guest's picture
Guest

Man you must have a wider knowledge, to understand. Try to know better about the place and the event than post your stupid comments.
This is just great much better than those silly things posted.
And "picktokyo" u can quit now man don't wait till it will be shortlisted in Cannes
great AD

Guest's picture
Guest

ni puta idea

izmild's picture
izmild
770 pencils

it just nice...

Guest's picture
Guest

what a waste of time

Guest's picture
Guest

You're a waste of time. Another think headed person in the creative industry that should not be there.

anandbhandarkar's picture
anandbhandarkar
10 pencils

the vase and the brush visuals are fine and working for me, but the camera lens itssssss toooo forced

Guest's picture
Guest

who ever lives in the gulf will get the idea,
Part of the art is to educate the audience, so get more educated people and learn more about other cultures!

Guest's picture
Guest

I don't live anywhere near the gulf and I got it.
Sad thing women can only be depicted as a black object, uh?

Guest's picture
Guest

and man as a white object?!! so what?!! if you get the campaign concept you won't say so.. plus whats wrong with black! in our culture we say black is the master of all colours! unless you have some racism issues!

alnore's picture
alnore
212 pencils

brilliant, I must say, but as we see here, few understands.
but if this is art, It's a masterpiece.

Guest's picture
Guest

rubbish

Guest's picture
Guest

these are the weirdest comments - I think some commenters are just trying to be flippant and stupid deliberately? wish someone would edit it out so we can see the decent constructive ones...like someone said, just stick to technical aspects...but maybe its better seeing how little educated or how stupidly some things are interpreted?

Guest's picture
Guest

Did not get it... then got it... it works... not cannes... pretty lame the lenses... a bit forced.
Who are you to tell someone to quit!

shyaab's picture
shyaab
8 pencils

Hey guys.. i think this is showing arab (emirati) culture which shows men (always white dress) women (black abhaya)... but i am not sure as m from india.

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