Totalens: Complete Vision, Garden

Better near, intermediate and far post-cataract vision.

Advertising Agency: Point Blank Advertising, Mumbai, India
Creative Director: Sujeesh Sukumaran
Art Director: Vikrant Wadkar
Copywriter: Geo Joseph
Illustrator: Vikrant Wadkar
Additional credits: Sherry Italia
Published: July 2012

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10 comments

venom_elite's picture
venom_elite
737 pencils

"Better near, intermediate and far post-cataract vision."

Argh, I had to read that line about five times before it made sense.

Copywriter done goofed.

creativegodown's picture
creativegodown
252 pencils

Totally agree, illustrations and art are amazing, but copy sucks.

Nate Brema's picture
Nate Brema
24 pencils

Copy is crappy, Concept is perfect

kleenex's picture
kleenex
25642 pencils

I fully agree.

DAS_13's picture
DAS_13
152 pencils

The illustrations are great.

andylefty's picture
andylefty
4533 pencils

Great illustrations.

mertos's picture
mertos
899 pencils

great.

lezy's picture
lezy
377 pencils

hats off to the creator... and yes i do agree the copy cud hav been more simpler n less confusing...
really liked the concept n exicution in the simpler form of line drawing.

sameerarc's picture
sameerarc
15 pencils

The illustrations are great, but there is mismatch in the copy, a simple straight statement could have made it more interesting.

Mitzi's picture
Mitzi
69 pencils

.. very interesting.. n yes d copy dsnt make gud sense wid the art.. rated only for the art!

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