Total: Penguins

Clean laundry, even with cold wash.

Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Directors: Martin Stulz, Dominik Oberwiler
Art Director: Lukas Wietlisbach
Copywriter: Julia Brandstätter
Designers: Jeremy Küng, Annik Weber

Published: 
May 2013

7 comments

certaintly's picture
certaintly
3994 pencils

cute

kleenex's picture
kleenex
41128 pencils

cute is right.

sacrilegend's picture
sacrilegend
3333 pencils

Is this a unique benefit of Total alone? No. This ad is the very picture of irrelevant.

Beautiful illustration, though -- and as was mentioned before, very cute art direction.

msea's picture
msea
139 pencils

nice

salil.sharma's picture
salil.sharma
2428 pencils

Perfect ! Very Creative, Simple, Funny & Eye caching ! Good Job Guys

Designer Don't Do Different Things
They Do Things Differently

Tweetie's picture
Tweetie
20 pencils

@sacrilegend: as total detergent gives the same washing power with cold water as with hot water: yes, this IS a unique benefit.

jackblack's picture
jackblack
2350 pencils

Since when did laundry detergent target children? Illustrations not relevant.

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