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Toshiba: Lottery
Dreams: Give up. Smart Clock Toshiba.
Advertising Agency: Talent, São Paulo, Brazil
Creative Directors: João Livi, Leo Macias
Art Director: Gustavo Nardini
Copywriter: Alexandre Catarino
Illustrator: Luiz Dias
Photographer: Gustavo Lacerda
Published: February 2008
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Toshiba takes your dreams away?
I think the message is simple: No matter what, you'll get up. In my opinion, a very good concept that sells the product quite well.
I think it's a good concept that's badly executed
actually I think it's the other way round > bad insight, nicely executed :)
Taking someone's dreams away isn't very tempting to make me wanna buy this thing...
I guess I would not buy any alarm clock, but for sure I am not buying these clocks that wake me up in the middle of a nice dream. Don´t like the idea
good
but it's a good dreammmmmmmmm
Great art and concept! A very fresh way to sell a "boring product", very good!
Hahaha very nice..Love it, and very cool execution
:D funny n new.......
http://maitrilanger.blogspot.com/
Smart? How?
"Advertising sucks... ever so gently."
Toshiba taking away my dreams!!?!?!? NO WAY MAN, NO WAY - you can't take a mans dreams away... no way man...
Even i like the art, it dosen't say anything about how smart it is.
As you've already said I think it's pretty dumb to sell something that ruins your dreams. Why not nightmares?
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
You are missing the point here: In a nightmare, you wake up anyway. It's the good dreams that keep you sleeping right? If I was surronded by all kind of women, I would never want to wake up! That's the idea right there...No matter how your dreams try to keep you sleeping, you will wake up. 'Cause after all, why you need an alarm clock for? For waking up when you can't. Pretty dumb? Don't think so.
Sorry man. I'd still prefer waking up in the middle of a nightmare than in the middle of a dream. But I get your point.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
great concept but i think the copy ruined it.
Advertising Agency: Talent, São Paulo, Brazil
Creative Directors: João Livi, Leo Macias
Art Director: Gustavo Nardini
Copywriter: Alexandre Catarino
Illustrator: Luiz Dias
Photographer: Gustavo Lacerda
Unexperienced workers are always come up with stupid critics and I can read here.
Bob Saccamano I like your comments.
Great art and concept, A very fresh way to sell a "boring product",
I'd like to say (FANTASTIC JOB) in a cap letters
cheers:)
It is done better before...
awesome...
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